Boostability
2600 Ashton Blvd Suite 300 Lehi, UT 84043
Mike Marsh
Mike is a former SEO Manager at Boostability and has been in the online marketing industry since 2012. He has extensive experience with SEO, email marketing and link building campaigns for in-house and agency teams around the country.
Articles By This Author
What are Google’s Search Quality Rater Guidelines?
It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single
How COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can
How to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search
A COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change
Websites With Ranking Snippets Are Only Featured on Page One
When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the first
What is BERT—Do I Need to Change My SEO Strategy?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and
How Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When
What are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using
Title Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first
Is Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If
What You Missed at MozCon 2019 | Day 3
The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As
What You Missed at MozCon 2019 | Day 2
Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able