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Digital Marketing SEO

What are Google’s Search Quality Rater Guidelines?

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single

COVID-19 Digital Marketing SEO

How COVID-19 Has Changed Our Search Experience Forever

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can

A woman uses a "near me" search on her tablet.
Digital Marketing SEO

How to Best Utilize “Near Me” Searches

Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search

Majestic Meats case study
COVID-19 Digital Marketing Website

A COVID-19 Case Study: Majestic Meat Business Shift Success

During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change

Digital Marketing SEO

Websites With Ranking Snippets Are Only Featured on Page One

When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the first

A woman explores a digital exhibit.
Digital Marketing SEO

What is BERT—Do I Need to Change My SEO Strategy?

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and

Digital Marketing SEO

How Amazon Is Changing the Search Engine Game

Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When

A dog under water.
Digital Marketing SEO

What are Longtail Keywords?

Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using

Digital Marketing SEO

Title Tags and Meta Descriptions: A Beginner’s Guide

This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first

Digital Marketing SEO

Is Your Link Building Strategy Dead?

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If

Digital Marketing SEO

What You Missed at MozCon 2019 | Day 3

The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As

Digital Marketing SEO

What You Missed at MozCon 2019 | Day 2

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able