Marketing teams are filled with a wide range of people, from introverted analysts to outgoing writers and bubbly community managers. This can make it hard to feel unified because it’s easy for personalities to clash. Yet, naturally everyone needs their co-workers to be successful. Uniting these different personalities is crucial to ultimately unify your marketing team and see better results on every project.

You don’t need extra budget to make this happen, so don’t let that hold you back. Instead, use these simple ideas to bring everyone together once and for all. You may even find your employees are more confident than ever before as everyone connects around shared goals and taps into their own unique strengths.

1- Recognize Personality Differences

Personality differences can feel challenging to overcome as a team leader, especially as the varying roles come together to complete projects. Intense personality types can also intimidate meeker employees who don’t do well with speaking up for themselves or sharing new ideas.

To unify your team, start by reminding everyone of two simple facts:

  1. We’re all in this together.
  2. We all provide our own value.

Then give everyone their own role. For example, someone may like taking meeting notes to share with everyone after the fact. Someone else may like planning events for the group. Unify your marketing team by empowering everyone to bring their own unique value and use their strengths. This not only makes your team more effective, but it helps the business as a whole:

“When employees feel positive about their performance, and they are able to work to their strengths, they feel more engaged, and are therefore more passionate about their company and their work. They’re also more invested, meaning they go that extra mile to ensure customers have a great experience,” explains Stuart Hearn, CEO of Clear Review.

2- Make Collaboration Easier

Collaboration won’t happen unless employees have an easy way to connect and share their ideas. That means they need tools, processes and resources that make it easy to come together and be effective in ideating. There are a few ways to make this easier, and unify your marketing team in the process. Here are three simple ideas every business can implement:

  1. Implement an online chat solution that makes it easy for teams to collaborate whenever the opportunity strikes. You never know where a simple question can lead when team members have immediate access to one another, rather simply forgetting to bring it up next time they cross paths.
  2. Make groups smaller, allowing for everyone to share their ideas or opinions. Some employees are nervous to share with the whole group or are drowned out by those who speak more regularly. The article, Perfecting Teamwork: Harmonizing the Introverts and Extroverts on Your Team suggests organizing teams into mini-groups with just three people. This “creates a context in which each team member gets to share their point of view.”
  3. Make collaboration a part of your team culture. Create regular opportunities for collaborating, like a Friday afternoon meeting when everyone’s feeling checked out anyway. This is a great time to commiserate together while sharing ideas. This can also be part of your campaign kick-off process; before starting on a new campaign, the team gets together to collaborate on new ideas and questions.

The more time your team spends collaborating, the more united they’ll feel. When you make that easy for them to do, they’re more likely to make it happen on a regular basis.

3- Be Better With Goal-Setting

Goal-setting is an important way to unite your marketing team because everyone is working on one piece of a much larger puzzle. Goals are a helpful reminder that, even when people are working alone in their day-to-day, the team is still working toward something together. In most cases, that something requires everyone to be successful, not just one or two people.

This is why it’s important to get clear on your goals. Joel Trammell, CEO of Khorus Software, suggests using the following four steps to do exactly that:

  1. Create clear goals: Corporate and company goals or initiatives need to be clear and well-defined, first and foremost.
  2. Cascade the goals: Your team’s goals must be related to these higher-level goals, which everyone feels connected to as an employee of the company.
  3. Codify goals in a management system: Find a way to share and update goals throughout the month or quarter. Trammell says, “When every company, department, and individual goal is aligned and visible in the platform, you and your employees can easily spot dependencies and redundancies between groups. This transparency boosts trust and collaboration.”
  4. Get weekly input from employees: Connect with employees to touch base on their goals and those for the team. Perhaps they feel they can help with another person’s goal or project, and this is a chance to unify them to work on it together.

Clear goals unify your team, so make them an important part of your organization’s culture and your team’s everyday efforts.

Unify Your Marketing Team

Marketing teams tend to be diverse, but that doesn’t mean they can’t unify to produce better results for the company as a whole. Use these ideas to bring your team together, whether you start focusing more on goals or make collaboration easier for everyone. Keep your finger on the pulse of your team after making changes to see what’s working and what needs to be shifted.



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