2015 holiday season infographic


Total Holiday sales are projected to increase by 4% in 2015, up to $965B

Online marketing sales are projected to increase by 14% in 2015, up to $79B

80% of Holiday shoppers search for gifts online

15% of Holiday shoppers searching for local items are searching FROM a store!

Most retailers earn as much as 20% of their annual revenue during the Holiday season!

90% of all Holiday sales still take place in brick-and-mortar outlets.

78% of buyers are influenced by online reviews.

96% of consumers will leave a website that is not mobile-friendly.




  • Caz*, November 2, 2015 @ 8:11 pm

    As strange as it might sound, one of the most important stats on this infographic (I think) is the 15% of people search for similar products when standing right in your store! Getting someone to your store doesn’t close the deal. However, if you’ve optimized your website and prepared your site for the holidays, when someone searches for the best prices or more information on a product you have, they’ll find YOU rather than a competitor that is nearby or cheaper online. It isn’t always about being cheaper, either. I think providing information and customer service goes above and beyond price for any shopper.

  • Sani Nielsen, November 15, 2015 @ 1:02 pm

    I think the interesting stat for me was 78% of buyers were influenced by online reviews.
    I look at reviews all the time for products. But I don’t think many businesses realize that I also read the reviews for stores to determine who will get my money when making a purchase. In this digital age, you have to have good customer service both online and offline to keep customers happy and coming making sales.

  • Robin Johnson, December 15, 2015 @ 6:06 pm

    I find it interesting that the trend is for the “holidays to come earlier and earlier.” I’m such a procrastinator at holiday shopping because I want to find the perfect gift. And, also, I hate shopping. So for me, I have never shopped sooner than a week before Christmas in the entirety of my adult life.

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