At Boostability, we’ve built our formula for success around helping small businesses succeed. That happens with our clients who come to us directly. But we also work with hundreds of partners who have small business clients of their own, and we do the SEO work for them under their brand.

Becoming an SEO reseller has many benefits that can help your business grow. It’s an easy-to-implement revenue stream in a highly sought after industry. There are many options when an agency starts to look for an SEO vendor to partner with. There’s different forms of SEO for enterprise-level clients, small businesses, personalized service, and more.

Why white-label SEO?

Boostability has hundreds of partners from the largest internet companies in the world to small agencies with only a couple employees and clients. We make our partnerships work for any agency to offer SEO to their SMB clients. And we do that through the relationships we create with our partners. We have a scalable and affordable solution for our SEO clients because we know that businesses of all sizes can benefit from being found online. Boostability created its SEO product specifically to help small to medium-sized businesses also benefit from SEO services. There was a gap in the marketplace, and our founders wanted to take care businesses that had never had access to these types of services before.

Nic Padilla, a Partner Growth Manager with Boostability, recently talked us through what Boostability does for our partners. Nic says for him, and all our other partner growth managers, it starts with creating a strong foundation and a personal connection. People are more likely to work with someone they know and trust, so Nic says they start out to build and create those relationships through any means necessary.

“I’ll pick up a phone before I send an email. I  will  show you how I work and create whatever processes needed so you know everything that’s happening with our partnership,” says Padilla. “I’ll hold your hand throughout our partnership.”


What exactly is a partnership?

When Boostability signs a new partner, a partner growth manager walks them through the contractual items and helps set up Boostability’s proprietary software platform Launchpad. This is where we and our partners track all the clients and monitor all the progress made during a campaign. We onboard clients through Launchpad, track keywords, blogs, articles, and all other SEO tasks. It also handles billing and sales for all clients. Onboarding a partner sets up any questions they have about SEO services, phone numbers, emails, and sales support.

Every partner also gets set up with a partner growth manager dedicated to their needs. Calls can be arranged a monthly, weekly, or on an as-needed basis. This regular call walks through client needs, different campaigns, how we can support each partner through marketing channels, and anything else a partner wants to talk about.

“In our role, we’re responsible, and they can hold us to their needs,” says Padilla. “We truly work for them. We’re a representative for them and their clients.”

He continues about the overall value of the relationships we have with all our partners. “That is truly the most important thing. We are going to hold their hand throughout every process. They have someone to guide some from their first client all the way up to their hundredth or two-hundredth.”

Boostability offers white-labeled SEO and website services. White-label means that we provide the digital marketing services on behalf of our partner’s brand. The collateral we provide uses the partner’s logo and branding, and when their clients log into Launchpad, they see our partner’s logo and branding. White-label SEO has many different options that we provide all our partners depending on what they want and need.

To learn more about our SEO services and our different partnering options, please click here.



Kristine is the Director of Content with Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.