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Long-Tail Vs. Short-Tail Keywords: What’s the Difference?
- By Brian Meert
- . October 1, 2020
Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche.

14 Ways to Boost Landing Page Conversions with Visuals
- By Natasha Lane
- . September 22, 2020
No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions,

Search Sessions – The Top 2 Sales Techniques Every Business Owner Needs to Know!
- By Amanda Price
- . September 18, 2020
We were joined by Boostability VP of Business Development Matt Tennison and Director of Sales Matt Salzl to walk us through the two sales techniques

What You Need To Know about Making a Good Small Business Blog
- By Ansley Merrill
- . September 16, 2020
Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs. It can be tricky to know what helps

Google Core Web Vitals Update – What You Need To Know
- By Sam Kroupa
- . September 10, 2020
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a

Boosting Sales: What Are Dedicated Landing Pages and How to Create Them
- By Natasha Lane
- . June 25, 2020
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are

How to Capitalize on Your Down Website Traffic from COVID
- By Jared Turner
- . June 10, 2020
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in

Do I Want More Website Leads or More Traffic?
- By Koa Kauwe
- . May 18, 2020
Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your

How to Choose the Right Images for Your Site
- By Tommy Le
- . May 7, 2020
In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and

5 Reasons You Should Update Your Old Website
- By Julianna J. Crown
- . April 28, 2020
Ever wondered if it is time to update your website but haven’t seen a good enough reason to do it? Do you think it’s not

Key Metrics To Track To Determine If Your Website Is Successful
- By Stew Sucher
- . March 19, 2020
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show

Common Website Header Requests and Why You Should Avoid Them
- By Julianna Crown
- . February 27, 2020
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or