Social media influencer or food blogger creating digital marketing content by filming video inside small business restaurant
Content Digital Marketing

How to Make Flawless Testimonial Videos That Help You Sell

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be

learn-digital-with-google-helping-SMBs-during-COVID
COVID-19 Digital Marketing Industry News

Learn Digital With Google – Helping SMBs During COVID

In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources,

Search Sessions 16 YouTube Thumbnail
COVID-19 Digital Marketing Search Sessions

Search Sessions | Getting More with Google Ads

At Boostability, we talk a lot about how to help our small business customers succeed online with a strong SEO strategy. In this week’s Search

longtail_vs_shorttail_keywords
Digital Marketing SEO

Long-Tail Vs. Short-Tail Keywords: What’s the Difference?

Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. 

ways-to-boost-landing-page-conversions-with-visuals
Digital Marketing Website

14 Ways to Boost Landing Page Conversions with Visuals

No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions,

2 sales techniques
COVID-19 Search Sessions

Search Sessions – The Top 2 Sales Techniques Every Business Owner Needs to Know!

We were joined by Boostability VP of Business Development Matt Tennison and Director of Sales Matt Salzl to walk us through the two sales techniques

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Content Digital Marketing

What You Need To Know about Making a Good Small Business Blog

Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs. It can be tricky to know what helps

core-web-vitals
Digital Marketing SEO

Google Core Web Vitals Update – What You Need To Know

Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a

Digital Marketing Website

Boosting Sales: What Are Dedicated Landing Pages and How to Create Them

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are

website traffic optimization
COVID-19 Digital Marketing Website

How to Capitalize on Your Down Website Traffic from COVID

I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in

Partner Website

Do I Want More Website Leads or More Traffic?

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your

Content Website

How to Choose the Right Images for Your Site

In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and