Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs.
It can be tricky to know what helps make a significant impact in a small businesses marketing strategy and what attracts people to a business. There will never be a single golden answer that solves these obstacles. But there are ways to help improve and boost your business’s digital marketing strategy.
Whether you’re new to running a business, or have had limited experience, it’s important to be mindful of the resources available to you such as utilizing a successful blog.
Blogs can be one of the most cost-effective ways for small businesses to utilize the digital content marketing and SEO resources they never knew they had. Blogs are among the primary three forms of media used in content strategies today. They make a big difference. Blogs can help create a platform for your business as a position of authority within your industry. When a small business creates a good blog, it also improves organic traffic to the website.
Here are three important factors your small business should consider when creating their blogs:
1) Know Your Audience
It’s important for your small business to target the right audience you want to attract. You want to find the right demographic of individuals who integrate into your businesses brand, niche and following. When you write without a target audience in mind, it means you could be missing out on those who will actually make a big difference for your business.
Blogging is a great way to develop and strengthen relationships with new and existing customers to your small business. Blog posts can be a bridge for individuals to connect to your businesses brand in an easier and friendlier approach.
You should focus on attracting customers to your blog by starting conversations with them. Businesses who start conversations are more likely to create a lasting impact on the customer. Learning to quickly respond to customer’s questions through creating blog posts is one of the best ways to help maintain that relationship with the customer.
Small businesses can answer customers’ concerns by taking their questions and turning them into blog posts. People constantly get bombarded by content. A helpful blog can give your customers a quick and simple answer to their common questions or curiosities. This also creates an opportunity for the customer to gain more information and insight to meet their needs.
To help connect people to your brand, involving others to add their voice to the blog, besides yourself, can help create more of a positive impact. Involve everyone on your team to add their own insights and input to help give a variance to the blog’s content. Invite guest collaborators as well that could help bring value and experience to your blog. Gaining more of a collaborative insight can help broaden topics and sprout new avenues of opportunity. This could result in reaching other groups of individuals you may not have thought of before.
2) Have Good Content
The main goal of content marketing is to attract a defined audience, engage it, and drive profitable customer action. For blog posts to achieve this success in content marketing, you want to make sure your content is relatable to the customer. Making content relatable to your brand helps bring awareness through your marketing strategy. This will also allow you to show your audience a personable side to your business.
Within your content marketing, you want to identify your blog’s goals and demographic. Knowing this will give your blog the certain tone and voice it needs for your small business.
Blogs are written to give a quick and simple answer. You never want your blog posts to be too lengthy because customers will lose interest if it tends to carry out too much. Articles that are less than 3,000 words get three times more traffic. Blogs that keep around 800-1,500 words per post are in a good standing based on optimized blog lengths.
Incorporating visuals into your blog posts can help increase the attractiveness of a post. Visuals can help bring a better understanding to individuals who might need help recognizing your businesses strategies. This can also bring a more alluring appeal to intrigue customers to read your posts.
Explore industry news or your competitor’s content to find areas they may be lacking in or be in need of improvement. Summarizing recent popular articles that your audience base would be interested in can help your businesses content stand out against competitors. This form of content benefits consumers in helping meet their needs within the small business.
3) Where Blogging Fits in SEO
There are many layers to SEO that can help improve your small business and help it to grow. You want to draw customers to your blog posts and one influential way to do this is through keyword research.
Keyword research is when an individual searches for something specific online. For example, ‘how to cast a fishing net’ is something that an individual could search. If you owned a fishing or outdoor store, you could write a blog about “How to Cast a Fishing Net in 3 Simple Steps.” When you incorporate keywords in your blog post, your posts have better chances of ranking higher than others on search engines.
Consistency is key when it comes to posting blog posts. It’s important to have the same consistency in how many blog posts are made each week. Gather your team and come up with ideas for blog posts. Then decide how many posts you want your blog to post within a week or month and keep it consistent. Writing these blog posts can take up time, but can be beneficial to growing your business.
After you publish to your blog, spread the word and promote your posts to others through social media or other marketing strategies. These can create opportunities for expanding in content only if you’re consistent in sharing it. Sharing your content and ideas with your audience can help establish your business as an industry leader.
Your business matters and the brand and content you set out for yourself helps depict how customers view you and your business. Creating blog posts and helping others learn and grow in your industry can help create great marketing strategies for your small business.
If you’re looking for more help on how to build your small businesses blog, contact us at Boostability!