Digital Marketing Website

Boosting Sales: What Are Dedicated Landing Pages and How to Create Them

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are

website traffic optimization
COVID-19 Digital Marketing Website

How to Capitalize on Your Down Website Traffic from COVID

I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in

Partner Website

Do I Want More Website Leads or More Traffic?

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your

Content Website

How to Choose the Right Images for Your Site

In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and

Users review website metricks for success on a laptop.
Digital Marketing Website

5 Reasons You Should Update Your Old Website

Ever wondered if it is time to update your website but haven’t seen a good enough reason to do it? Do you think it’s not

consumer messaging app marketing
Digital Marketing Social Media

Reach New Customers With Messaging App Marketing

Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such

tracking website metrics
Digital Marketing Website

Key Metrics To Track To Determine If Your Website Is Successful

The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show

looking at website headers
Digital Marketing Website

Common Website Header Requests and Why You Should Avoid Them

As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or

A woman works on designing a landing page on her laptop.
Content Digital Marketing

7 Types of Videos to Enhance Your Landing Pages

There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I

new website
Digital Marketing Website

New Year, New Website: How To Update Your Website and Why

You may be noticing marketing and business news websites summarizing the trends of 2019. More proactive sites have already started offering their predictions for 2020.

Man hangs an "Opening Soon" sign at the front of his small business window.
Digital Marketing Industry News Partner

How Reputation Management Keeps Small Businesses Ahead of the Competition

The age-old adage of “Good things come in small packages” can seem incredibly trite to the average small business. The term itself seems to suggest

Content Digital Marketing Website

11 Things Every Web Designer Needs to Know About People

I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version