Why Link Building is Crucial to the SEO Process

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This article was originally published on September 21st, 2020, and was last updated February 2022. Did you know, link building is one of the most important factors crucial to the SEO process? When itโ€™s done right, a good link building campaign helps improve your contentโ€™s rankings and can build brand awareness. However, when itโ€™s done…

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Top 10 Ways SEO Copywriting Increases Traffic to Your Website

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Increasing website traffic is one of the top goals of any marketing team. To achieve this feat, businesses must create quality content optimized with the right keywords and answers for the audience. Each company has unique copywriting needs, and marketers use various strategies to achieve set objectives. This piece reviews the top 10 ways SEO…

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Ecommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)

In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. Itโ€™s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…

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How to Convert Traffic into Leads

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Since businesses started building websites, thereโ€™s been a question of how to turn website traffic into leads and sales. If they come to your website, in theory that means theyโ€™re interested in your business or product offering. Or at least it means theyโ€™re interested in learning more. It seems like a logical argument to make.…

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Simple Tips to Make Your Blog More Engaging

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There are a variety of ways in how you can improve the quality of your content. Whether you’re starting a new blog or improving your existing blog, there are always ways to improve your blog content to be more engaging. It could be changing your blog content strategy, improving SEO techniques, or adding more creativity…

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How to Create a Winning Marketing Strategy in 8 Steps

Marketing strategies

As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…

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How to Target the Correct Country in Search Console

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This article was first published on May 2nd, 2016, and was last updated in July 2021. Google strives to provide the best and most relevant results to its users, which means that search results will vary from country to country. While some informational websites or larger companies may be international, the majority of companies serve…

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