Latest SEO Articles

SEO and Reputation Management: What’s the Difference?

By Kristine Pratt / May 3, 2022

Have you ever thought about how closely brand and reputation are tied together? I think back to high school where, almost no matter your social…

Outsourcing SEO Services

By Aaron Presbury / April 27, 2022

How do you make the most of your online presence? While you may consider creating an in-house position, outsourcing SEO services has many benefits, especially for small businesses. This article explains what to expect from outsourcing SEO services, the benefits it can offer your agency and clients, and the questions you need to ask potential partners.

Why SEO Building and Success Doesn’t Happen Overnight

By Kyle Southwick / April 25, 2022

When you launch a new business and website, your goal is to get as many potential customers as possible. Besides traditional marketing, organic search results…

5 SEO Content Strategies You Should Adopt

By Dan Brunell / April 21, 2022

Content is still one of the most important variables in SEO. After all, it is what we rank our website with in search engines. To…

SEO’s Next Step: Why Should You Add Conversion Rate Optimization to Your SEO Campaign?

By Ashley Biggerstaff / April 19, 2022

You’ve done all you can to bring fresh traffic to your website. Your SEO campaign has been running smoothly. All your keywords are ranking and…

March 2022 SEO Update

By Kristine Pratt / April 13, 2022

Well maybe not quite as tumultuous as 2021 was, but we’re still seeing many fluctuations in rankings. Plus, Google continues to release a slew of…

How to Create a Video Content Strategy

By George Mathew / April 6, 2022

SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second largest search engine isn’t Bing…

Long-Form Content: What Is It and How Does It Impact SEO?

By Kyle Southwick / April 5, 2022

Various factors play a key role in your website’s SEO and overall ranking. But perhaps one aspect that can have an interesting impact on your…

How to Turn Client Testimonials Into SEO Wins

By Sam Shepler / March 29, 2022

You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your…

What Makes an SEO-Friendly Landing Page?

By Maja Teagle / March 28, 2022

As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent…

SEO vs PPC Keyword Research: What’s the Difference?

By Ainsley Merrill / March 24, 2022

This key difference between SEO and PPC has important implications for keyword intent. Let’s take a look at how SEO and PPC keyword research differs.

How Marketing Agencies Can Diversify by Reselling Services and Platforms

By Carl Torrence / March 23, 2022

COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending…

Should I Invest in Content or Backlinks?

By Ainsley Merrill / March 21, 2022

Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building.…

Google Sets Date for Google Analytics 4 Transition From Universal Analytics

By Ainsley Merrill / March 17, 2022

Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th…

February 2022 SEO Update

By Kristine Pratt / March 15, 2022

February saw a final rollout of the Page Experience Update and other suspected algorithm updates from Google. In addition, we saw changes to local search…

Top 7 B2B Marketing Strategy You Should Try In 2022

By Shane Brown / March 14, 2022

Marketing your business has become one of the essential tools for letting customers know about your products and services. It involves making advertisements for your…

Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

By Ainsley Merrill / March 10, 2022

This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where you’re…

Can SEO Work for Franchises? Local SEO Challenges & Opportunities

By Aaron Presbury / March 9, 2022

Disclaimer: This article was originally published in 2019 and was recently updated in March 2022 to reflect the latest, accurate information. A sometimes overlooked part…

YouTube SEO: 6 Essential Practices to Optimize Your Video Search on YouTube

By Andre Oentoro / March 7, 2022

There are at least 500 hours of videos uploaded to YouTube every single minute. With the staggering number, it’s safe to say that the platform…

Does Email Marketing Influence Your SEO Efforts?

By Stefan Smulders / March 2, 2022

From AI-based automation to hyperlocal marketing, new tactics are constantly popping up in the world of digital marketing. While these newer tools certainly hold potential,…