You’ve done a lot to make your website more accessible for your target audience. You’ve improved your site’s SEO practices, added visual content, and implemented target keywords throughout your site. But as you’ve looked at your site’s analytics, you may have noticed that your bounce rate is higher than you’d like.
Wondering what you’re doing wrong—or not doing at all—that causes people to leave your site?
Even if you’ve taken a look at the big picture of your site, your site may still be missing crucial, smaller details that have a large impact. One such detail is iframes. Below, we’ll discuss iframes and how this HTML element relates to your site’s bounce rate.
The Basics of iframes on a Webpage
In a previous blog, we discussed how iframes affect SEO. The article also discussed some of the basics of iframes, including how to create one in your site’s HTML coding, when to use an iframe, and how these additions add value your site.
Essentially, an iframe, or inline frame, allows you to embed another web page onto one of your pages. These other pages can come from your own website or another website entirely. Most often, people use iframes to add YouTube videos, images, blog posts, and other relevant content to their websites.
Not sure why you’d use an iframe on your website? To adhere to SEO best practices, you never want to post duplicate content on your site. But if you need to post a specific detail from another page on your site—or another website entirely—iframes allow you to do so without duplicating the information (and lowering your search ranking).
How iframes Affect Bounce Rates
Simply put, a bounce rate is the percentage of visitors that leave your website after they view just one page. So the more people that leave your site, the higher your bounce rate becomes.
One reason people may leave your site is to find additional information elsewhere on the Internet. Perhaps your website doesn’t contain comprehensive information about a product or service. Or, maybe you linked to information on another site and your readers followed the link rather than staying on your page. Whatever the case, these circumstances all lead to a higher bounce rate.
But iframes reduce a reader’s need to leave your website to find the information he or she needs. For example, let’s say your website’s contact page lists your company’s address, phone number, and email address. If a reader wants to find directions to your storefront, he or she will look at the address and leave your page to look up a map. But if you add a map as an iframe on your contact page, you lower the chances of a reader leaving the page to find the map elsewhere.
Additionally, you could add short blog articles as iframes to certain pages on your site. If you are a moving company and you offer residential moving services, you could add a “5 Tips to Easier Packing” blog as an iframe on your services page to keep readers more engaged with your page. As a result, they’ll stay on the page longer—and they may even browse through the rest of your website to find out more about your company.
When you add pertinent iframes to your site, you appeal to the various needs of your readers. As you engage readers with your site, the longer they’ll stay—and the lower your bounce rate becomes.
What You Can Do to Lower Your Bounce Rate
If you want to ensure that your bounce rate lowers significantly, you’ll have to do more than just add iframes to your HTML coding.
Try a few of the following tips to lower your bounce rate:
- Make your content readable. Hard-to-read, unclear, and confusing sentences frustrate readers and cause them to find more readable information elsewhere.
- Front-load your content. List the most important information first so it catches a reader’s attention right away. This hook will encourage him or her to move to other pages on your site.
- Speed up your site. If it takes too long for a page to load, readers will leave it to find a page that loads much faster.
- Make your site mobile friendly if possible. Most people use their smartphones to surf the web, and if your site isn’t mobile-friendly, your readers will search for another site that is.
- Adhere to SEO best practices. Optimize your page to fit your reader’s needs rather than appealing to search engines.
- Create scannable pages. Readers skim pages at first. Once they find relevant information they need, they’ll read the page more in depth. Add headings, subheadings, and bulleted or numbered lists where appropriate.
As you work to lower your site’s bounce rate, consider the information above. Modify the amount of iframes your site uses so you can meet your goals and improve site traffic. Then implement the above-listed tips to further lower your bounce rate.
Want more information about improving your website’s search ranking? Check out the rest of our blog!