In the cutthroat world of local SEO, standing out requires both expertise and strategic pricing. But how do you determine the right price for your white label local SEO services without wasting money or scaring clients away?

This article is your roadmap to crafting a winning pricing strategy. We’ll dive into the key factors influencing costs, explore different pricing models, and equip you with the knowledge to confidently set prices that reflect your value while attracting clients eager to dominate local search. Get ready to unlock the secrets of profitable white label local SEO and watch your business flourish!

How Do White Label Local SEO Services Work?

White label local SEO services work by allowing you to offer SEO services to your clients under your own brand, even if you don’t have the in-house expertise to do the work yourself. It’s like outsourcing SEO while keeping all the credit and client interaction. Here’s how it typically works:

  1. Partnership: You partner with a white label local SEO provider with the expertise and resources to manage local SEO campaigns.
  2. Client Acquisition: You find and acquire clients who need local SEO services. This could be through your existing marketing efforts, targeting specific industries, or partnering with other businesses.
    Service Agreement: You agree to a service agreement with your white label provider, outlining the scope of work, deliverables, and pricing.
  3. Client Management: You handle all client communication, billing, and support, presenting the white label provider’s work as your own.
  4. Campaign Setup: The white label provider sets up and manages the local SEO campaign for your client, following your brand guidelines and reporting directly to you. This can include tasks like:
    1. Local listings and citation management: Ensuring your client’s business information is accurate and consistent across multiple online directories.
    2. Google Business Profile Optimization: Creating and optimizing a Google Business Profile to improve local search ranking.
    3. Local link building: Building high-quality backlinks from relevant local websites.
    4. Content creation: Generating local content that attracts users and improves search ranking.
    5. On-page optimization: Optimizing your client’s website for local search terms.
      Analytics and reporting: Providing you with regular reports on campaign performance and key metrics.

By following these steps and considering the potential benefits and drawbacks, you can leverage white label local SEO services to expand your business and help your clients succeed in the local market.

What are the Benefits of White Label Local SEO Services?

There are several benefits to utilizing white label local SEO services for you and your clients. Here’s a more detailed breakdown:

Benefits For You

  • Expand your service offerings: Enhance your agency’s capabilities without investing in building an in-house SEO team or training existing staff. This allows you to attract new clients seeking local SEO and become a more comprehensive marketing solution.
  • Scalability and Cost-Effectiveness: Quickly meet the needs of multiple clients without hiring new personnel or acquiring expensive software. You only pay for the specific services needed, making it budget-friendly.
  • Increased Revenue: Generate additional income by offering a valuable service with established pricing structures.
  • Focus on Core Strengths: Allocate your time and resources to core business activities like client relationship management, marketing, and sales while trusting the SEO expertise to a dedicated provider.
  • Faster Time to Market: Launch local SEO campaigns for clients quickly and efficiently, leveraging the provider’s existing processes and knowledge.

Benefits For Your Clients

  • Improved Online Visibility: Increased presence in local search results, leading to more qualified leads and website traffic.
  • Enhanced Local Reputation: Improved Google Business Profile and online presence, fostering trust and attracting local customers.
  • Targeted Local Reach: Attract customers actively searching for businesses in their local area, driving higher conversion rates.
  • Professional Expertise: Access to professional SEO strategies and tactics experienced specialists implement.
  • Transparent Reporting: Regular reports on campaign performance and progress, allowing clients to understand the value delivered.

How Much Does Local SEO Cost?

The cost of local SEO can vary depending on several factors, making it difficult to give a one-size-fits-all answer. Here’s a breakdown of the critical factors that influence pricing:

Your Business Needs

  • Campaign size and complexity: Larger campaigns with multiple locations or highly competitive industries will cost more than smaller, localized campaigns.
  • Services required: The specific services needed, such as citation building, content creation, or ongoing management, will affect the overall cost.
  • Desired results: Setting clear goals and timelines for improvement will impact the resources and effort required, influencing the cost.

Provider Expertise and Location

  • Provider experience and reputation: More established and reputable providers may charge more but often offer better results and support.
  • Provider location: Costs can vary depending on the provider’s location and operational expenses.

General Cost Ranges

Here are some general cost ranges to give you an idea:

  • Automated tools: $84-$499 per year (limited customization)
  • Small-scale campaigns: $399-$899 per month (basic optimization)
  • Comprehensive campaigns: $899-$1,999 per month (ongoing management and advanced strategies)
  • Enterprise-level campaigns: $2,000+ per month (complex strategies and multiple locations)

Additional Considerations

  • Contracts and duration: Longer contracts or retainers often offer slightly lower monthly rates.
  • One-time projects: Some providers offer one-time fees for specific tasks like citation building.
  • Pay-as-you-go options: Some providers offer services like content creation on an hourly or per-piece basis.

Tips for Finding the Right Cost

  • Get quotes from multiple providers: Compare pricing and services offered to find the best fit for your budget and needs.
  • Be clear about your goals and expectations: Discuss your specific needs and desired outcomes with potential providers to receive accurate quotes.
  • Ask about contracts and guarantees: Understand the terms of service and any guarantees offered before committing.

By understanding the factors involved and following these tips, you can find a white label local SEO solution that fits your budget and helps you achieve your business goals.

White Label Local SEO with Boostability

Adding a new SEO product doesn’t have to be expensive or time-consuming. Adding white label local SEO services can help the small businesses you already work with, and give you an affordable and high-value product! Learn more about working with Boostability and their white label local SEO services. Start ranking locally today!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.