Articles By This Author

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Digital Marketing SEO

SEO vs PPC Keyword Research: What’s the Difference?

This key difference between SEO and PPC has important implications for keyword intent. Let’s take a look at how SEO and PPC keyword research differs.

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Content Digital Marketing SEO

Should I Invest in Content or Backlinks?

Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building.

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Digital Marketing Industry News

Google Sets Date for Google Analytics 4 Transition From Universal Analytics

Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th

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Content Digital Marketing SEO

Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where you’re

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Digital Marketing Partner SEO

How Did Local SEO Change in 2021?

SEO constantly changes and evolves to help improve user intent and help searchers find the best information. Especially focusing on local SEO, there are many

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Partner SEO

Why Link Building is Crucial to the SEO Process

This article was originally published on September 21st, 2020, and was last updated February 2022. Did you know, link building is one of the most

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Content SEO

Top 10 Ways SEO Copywriting Increases Traffic to Your Website

Increasing website traffic is one of the top goals of any marketing team. To achieve this feat, businesses must create quality content optimized with the

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Digital Marketing SEO

How Do I Stay Ahead of All These Search Engine Changes?

This article has been updated most recently in February 2022. Search engines are always evolving and are constantly changing. As a website owner, it can

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Partner SEO

How to Scale Your Digital Marketing Agency

This article was first published on June 21st, 2021, and was last updated in February 2022. Often in business, you hear the term “scalable”. It

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Digital Marketing SEO

How Does SEO Location Targeting Work?

SEO location targeting is crucial for all businesses looking to attract customers from specific geographical areas. Over the years, search engines like Google have become

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Industry News SEO

Google Page Experience Update for Desktop

This last week, Google announced a new report that’s committed to assess Page Experience criteria on the desktop version of web pages. On Twitter, Google

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Digital Marketing Partner SEO

Google’s Biggest Algorithm Updates and What They Did for SEO

This article was first published on July 13th, 2020, and was last updated January 2022. Every year, Google handles over 40,000 searches every second. With