Increasing website traffic is one of the top goals of any marketing team. To achieve this feat, businesses must create quality content optimized with the right keywords and answers for the audience. Each company has unique copywriting needs, and marketers use various strategies to achieve set objectives. This piece reviews the top 10 ways SEO copywriting increases traffic to your website. It also covers SEO copywriting basics and the best practices.
What is SEO Copywriting?
SEO copywriting is the process of providing high-quality, optimized content to rank first on SERPs (search engine result pages). SEO heavily relies on content (text, images, links, videos, voice). You need to figure out what your customers seek, how they search products, and their leading questions. The next step is to provide valuable optimized content for your audience. It involves following SEO copywriting best practices and strategies.
Importance of Content Optimization
Content optimization is inevitable for eCommerce startups and established companies. If you run an online business, you should make it effortless for customers to find your website. More importantly, you need to provide value and answer your audience’s questions. Content optimization is the process of optimizing all content you publish on your business website for easy reach and access. You can optimize content for different platforms, including search engines like Google or marketplaces like Amazon.
The main benefits of optimization include ranking first for specific business keywords and increasing website traffic and conversions. Content optimization can also lead to a strong online presence and growing reputation. People are more likely to trust your business if you consistently appear first for specific keywords. Increased traffic also presents an opportunity to gather valuable feedback about what your audience needs and areas needing improvement. Without ongoing content optimization, your business will fade into obscurity.
10 Ways SEO Copywriting Increases Traffic
Can you increase website traffic through copywriting? How effective is SEO copywriting? Are copywriting efforts and results measurable? These are various questions marketers should answer before investing in copywriting and SEO. It’s a definitive “yes” for all queries but involves gathering insights or working with SEO copywriting experts. Here are the top 10 ways SEO copywriting increases traffic to your website:
1. Finding the Right Keywords
Keywords are everything in the world of SEO. Business customers search for information online by typing specific words and phrases on engines like Google. Search algorithms use what’s searched to scour the servers and find relevant websites, pages, and ads to display in the results. SEO copywriting involves identifying the right business keywords and phrases for your content. Every post, page, and article should feature content optimized with relevant keywords. Proper keyword usage is a highlight of SEO and increases organic traffic to the site.
2. Optimizing for Voice Search
The way people search for information online keeps evolving, and voice searches have become more popular. If you want to leverage AI technology like Alexa and Siri, you should optimize for voice searches. Many people use voice searches, whether through wearables with such capabilities or mobile devices. The modern marketer should consider adding content optimized for those using voice searches to find information online. One way to optimize for voice is to add a FAQs section because most involve question formats. You can gather questions people usually ask to create a dedicated page answering them.
3. Writing about Current Trends and Topics
Following trends/news is one of SEO copywriting best practices and an effective way to optimize for local searches. You can look for news, events, and trends happening around your location then create content to leverage the attention and traffic. Make sure your content is relatable to the news or trends. Customers spend time browsing multiple pages, social sites, blogs, streaming platforms, and more. If something is buzzing, it may receive lots of interest, but the news dies out eventually. Marketers should create content about the current trends and topics and post across their online platforms.
4. Optimize Titles and Meta Data
Titles play a significant role in page SEO and influence whether your audience will stay on the page or exit for something else. They must be attractive and simple enough to express what the content covers. It’s also essential to integrate relevant keywords into your titles and subtitles. Search engine algorithms prioritize titles, headings, and textual content when evaluating what the page is all about. The metadata (title and description) also provides an opportunity to incorporate SEO keywords to rank better on SERPs.
5. Gather Questions and Feedback
Google’s PPA (People Also Ask) feature best represents why gathering questions is essential for SEO. For every business topic and keyword, you’ll find related questions that people generally type on search engines. Leveraging PPA and gathering questions your customers ask when looking for services is part of copywriting. Such insights are vital in building complete content with enough value to draw traffic from other related searches. Apart from PPA, you can use Quora, AnswerThePublic, and other online resources.
6. Identify and Leverage Search Intent
Search intent is crucial in mapping a customer journey through your site. Some people are looking for general information and comparisons. Others are ready to make a transaction. Marketers can learn more about the search intent by analyzing the search questions. If your site receives more informational searches, you can post unique blog content covering such topics. The content should feature optimized links and CTAs to related products/services on your site. Identifying the search intent will make it easier to develop new content answering customer questions.
7. Make Your Content Mobile-Friendly
More than half of searches are from mobile users. Optimizing for mobile is one of the top 10 ways SEO copywriting increases traffic to your website. If your website and content aren’t optimized for mobile, you’re missing out on tons of traffic. Engines like Google are also particular about how the site looks from a mobile screen. You need a website that’ll pass the mobile-first index and rank highly across mobile searches. Marketers can also test the content for mobile-friendliness using various tools, including Google’s free test. Optimized images, fonts, videos, and text for mobile instantly unlock access to traffic from millions of users.
8. Optimize for Local Searches
Adding location-specific keywords and phrases like “near me and nearby” can improve the ranking for local searches. Search engines also fancy businesses with a verifiable location as they appear legitimate. You should optimize your content for local customer searches and global audiences. If you have multiple locations, create individual pages for each branch, complete with SEO keywords. Optimizing for locations increases the likelihood of Google picking up your website to rank for searches from the specific region.
9. Create Easy-to-Read Content
Attracting organic traffic is one part of SEO. Retaining the traffic on your site, forging revisits, and maximizing conversion is much more challenging. People prefer well-organized content that’s easy to read and skim through. Huge blocks of text, low-quality images, poor contrast, and unprofessional-looking themes are off-putting and will send traffic right back to the search engine. If people consistently leave a website, search engines may take it for a scam with little value for the keywords the site ranks for. Google also favors sites with the best user experience.
10. Add Visuals to Your Content
Visuals communicate much more in one view than text. Many people would rather watch a short video or skim a 3D image illustrating a concept than read through blocks of text with the same information. Therefore, marketers should incorporate more pictures, videos, live transitions, and interactive features. Visuals break the monotony of text and are easier to remember than written words. A perfect balance between text, links, images, and videos is essential for traffic engagement and retention. The visuals can also feature SEO information to leverage SERP ranking under the image section.
Content is king and is an important factor in your SEO strategy to help increase traffic to your website. At Boostability, we can help strengthen your SEO and content strategy. We can also help implement all these things for your customers if you’re a digital agency! We are a white label SEO company that can optimize and improve websites and improve lead volume. Get in touch today to learn more!