SEO has multiple factors that should be taken into consideration when estimating the right price for your business. While most SEO companies use pre-packaged pricing deals, they sometimes lack to consider your business’ specific intentions. While SEO has it’s goals and standards, so does your business! SEO packages should be based on the needs and goals of every SEO customer. Here at Boostability, we do just that. We offer a variety of price tiered options customized specifically to your business goals and budget. 

Different price points take your website, business location, goals, and loads of other factors into consideration. However, what factors generally determine your optimization cost? In this article, we will dive into the different factors that impact your SEO package price.

The 5 Factors of Determining SEO Cost & Pricing

Local Factors

Whether you’re located in a small town or a busy city, location matters greatly in SEO. When you start a new business, considering where your business is located is crucial in understanding where it will have the most success. For example, let’s say you run an HVAC company. There’s a reason your business might do better in Hawaii than Alaska. That reason is location! Considering the market size and number of business locations in your area is included in local factors for your SEO price.

Other additional considerations that are included into local factors are market competitiveness and how you rank against industry opponents that are near you. The competition within your area could be a greater advantage or disadvantage to your business. When similar businesses within your industry compete for customers, being available and owning a quality digital presence are important components to have. These local factors are taken into consideration when analyzing what local SEO strategy is best utilized for a certain price point.

Competitor Factors

As favorable as it is for your business to be everyone’s first choice, there will always be similar opposition competing against your business. The right SEO campaign helps you outrank the competition. When analyzing price points for business SEO strategies, there are different factors dependent on what the business needs. These factors can be based on the number of competitors, market size, number of business locations, and exclusive features, products, and services your business offers. 

When ranking against your competitors, it’s important to check on domain authority. Domain authority is a search engine ranking score that predicts how likely a website is to rank on search engine result pages. This score can range from 1-100 with higher scores having a better chance of ranking higher. Having domain authority be a factor within your SEO price helps determine what needs to be done against your competitors. This means that if your competitors score in the 20s, then you don’t need to aim for a score in the 70s, but rather one higher than your competitors.

Website Factors

With any business, big or small, having an online presence helps your SEO and authority grow. In 2021, not having an online presence can be a huge disadvantage to your business. When considering a SEO price point for your business, there are specific factors to check and consider. These factors include your website authority, current website status and age, meta data, social signals, and traffic volume. Considering these factors helps put into perspective the amount of work that goes into optimizing your website.

Onsite and Offsite Factors

SEO would not be complete without factoring in onsite and offsite SEO. Onsite SEO focuses on adjusting certain elements on your website for search engines to crawl and understand the structure of your website. These elements include title tags, optimized meta descriptions, header tags, body content, onsite copy and content relevance. Other important elements that are important to recognize are site speed and mobile responsiveness. These elements all factor into how friendly your site is and how high it ranks for search engines. 

Offsite SEO refers to actions to your SEO that promotes your website on the web besides advertising. Elements that factor into offsite SEO include existing link portfolio and referring domains, Google penalties and indexing, and anchor text distribution. Some of the most commonly used methods for offsite SEO are links pointing to your website from other websites and social media marketing. Both onsite and offsite SEO factors into your SEO price to learn what other marketing efforts you use. Then we can know what you hope to achieve and what can be done through an SEO campaign.

National Factors

When your business grows, you want your SEO cost and pricing to grow too! Considering national factors works well for businesses with multiple locations such as expanding and franchise locations. With national competition, reaching across multiple markets and wanting to improve and expand your business’ digital reach is a great start. National factors focus on these elements, including Google indexing and e-commerce factors, to help figure out an SEO price for your business. 

Where Can I Find My SEO Cost?

Understanding and evaluating your SEO price can be difficult to calculate on your own. There’s never an easy one-size-fits-all price for SEO. You’re not alone and Boostability is here to help! Our SEO experts can conduct a free consultation with you where we talk about your business and what it needs from an SEO campaign. We start by getting to know your company, and understanding your intentions and goals. We will also discuss these five factors, discussed in this article, during your free consultation. Boostability works with you to put together the right strategy to meet your SEO goals and needs at a reasonable optimization cost.

We also provide a free analysis of your website to learn about your current keywords, how your site performs, and how it stacks up against the competition (use our free website submission tool). Then we can determine the best SEO package for you to help your business compete online. From there we can put together a customized plan just for your needs, discuss the timeline, pricing options, and get going on your campaign.

Whether you’re seeking SEO services for a small business or mid-sized organization or are looking to partner with a white label SEO agency, Boostability offers a range of SEO packages that will help drive results and enhance the digital presence of your website. Learn more about our SEO packages and pricing options or get connected with a digital marketing experts for all your questions!


Paul Boucher is a business development leader at Boostability. Joining the company nearly five years ago, he brings 20+ years of digital marketing experience to the company. Paul holds a BA in Business from Concordia U in Montreal, Canada, a BS in Psychology from BYU, and a Masters in Education with an emphasis in Instructional and Technical Design. Outside of work, you can find at the gym doing CrossFit or on the slopes taking the latest runs in Utah’s world famous snow.