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The Ultimate Guide to SEO for HVAC Companies

Having high visibility on search engines is critical for HVAC companies. When your HVAC company doesn’t rank on the top of SERP rankings, it gives your competitors opportunities to be chosen over your own. Because HVAC companies are one of the most popular and most needed small businesses in existence, an excellent SEO strategy is needed to succeed. Heating up your SEO takes time and effort, but over time it helps simmer down the challenges of ranking against your competitors.

What is SEO for HVAC Contractors?

Just because we add HVAC to the beginning of “SEO”, doesn’t mean it changes the process of SEO any differently than other normal SEO functions. SEO is the process of increasing website traffic through improvements in visibility on a search engine results page. Every SEO campaign has different factors depending on the niche, audience, competition, or website. However, all SEO campaigns have the same goal in mind to raise awareness and rise higher in SERPs. 


When it comes to SEO for HVAC contractors, it simply focuses on different onsite and offsite recommendations to help improve HVAC companies rank against their competitors on SERPs. When HVAC companies utilize SEO through different SEO company services, the visibility of the site improves in organic search and traffic.

Why Is SEO for HVAC Companies Important?

In the past, HVAC marketing strategies would revolve around print advertising, word of mouth, or even billboards to spread awareness. Nowadays, it’s become clear that when people are looking for HVAC services, they turn to the internet and search engines for guidance or information. Google or online directories have become the new yellow pages that arrive at your front door.


Utilizing SEO for HVAC companies helps develop more website traffic for your business for free. It also gives prospective customers speedy results that will be long-lasting for your business. SEO for HVAC improves your keyword rankings on Google and other search engines to help your business stand out against competitors within your industry and area. Without SEO, HVAC companies can expect to fall short of the online digital marketing benefits available to them.

What Does SEO for HVAC Look Like?

There are several methods you should use to help boost your online SEO for HVAC contractors. From finding ranking keywords, to building your E-A-T, to creating local SEO strategies, you have many opportunities to build your SEO for HVAC


HVAC Keywords

Keywords are extremely important for HVAC companies. Knowing which keywords people use to look up HVAC services can help you organically show up in online searches. These keywords can be as simple as “HVAC” or longer form keywords that are more specific key phrases like “When should I clean my chimney?”. 


Some examples of HVAC keywords are:

         • HVAC contractors

         • Air conditioning repair

         • Furnace repair near me

         • How much does a furnace cost?

         • Do I need to service my furnace?


These keywords can most often be searched with a location. Such as “HVAC contractors in Kansas City”. So be mindful of including keywords with your specific business location on your website. Using the right keywords and making sure you accurately list your business location and NAP (name, address, phone number) will help improve your online SEO for HVAC.


Build your E-A-T

E-A-T stands for expertise, authority, and trust and refers to how customers view your business. Do they trust you? Do they think you are the best for the job? This is especially important in the HVAC industry. Customers must trust you long before you enter their home to fix their furnace or air conditioning unit. And Google takes E-A-T into account in order to provide the best results possible for their users. Improving E-A-T helps improve your credibility as a trusted HVAC company for customers to choose. If you don’t work on improving E-A-T you will never rank on the first page of search results. So how do you build your E-A-T?


Keep in mind that building authority with SEO takes time. SEO doesn’t happen overnight no matter how hard you try. You build it over time with a combination of content marketing, link building, guest blogging, social media marketing and more. But start right with the content and copy on your website! Make sure that the copy, posts, videos, and photos that fill your site are authentic and reliable. Also, be consistent with your message across all of your websites and other social media profiles. The best way to build E-A-T is through quality and consistent content.


Local SEO Strategies

Get started building your SEO by targeting local potential customers. Start by mentioning the communities your HVAC company serves on your site, social media pages, and on online map packs. Then, encourage reviews from your customers. Not only will these reviews help make productive changes to your business and SEO campaigns, but they will also help your business become more trustworthy and credible online. With reviews, it’s important to remember to respond quickly to both positive and negative reviews online.

Can I Do SEO for My HVAC Company?

Yes, you can! Just like any business, your online presence is important, and it can be optimized to help you find the right customers. Don’t just rely on word of mouth. Instead you should be actively trying to boost your business online. And you’re starting in the right place! Reading this guide is a great place to begin improving the SEO for your HVAC company. You should research trending keywords, build your EAT and constantly update your business information to rank on Google and Apple maps. 


This can be a lot to keep track of on your own. Especially for busy business owners. At Boostability we offer small business SEO services at affordable prices. This is a long term solution that will lead to more organic leads and boost your other marketing efforts as well.

What Should You Look for in a HVAC SEO Provider?

Having a Good Track Record

When looking for an SEO provider for your HVAC company, it’s important to seek out a provider that has a successful track record. Finding an SEO provider that aligns with your HVAC company will help grow your HVAC SEO strategy. Looking into SEO providers reviews and case studies is one excellent way to look into a SEO provider’s track record.


While it’s important to read into resources that relate to your construction company, look into other industries and how an SEO provider works with them as well. Finding an SEO provider that’s successful in a variety of industries shows a lot of credibility and value. When your SEO provider showcases successful services through multiple small businesses, besides your own, it helps give insights into the future possibilities of SEO for HVAC.


Setting Goals

An SEO provider should understand a HVAC company’s goals and execute a productive SEO strategy to help achieve those goals. When you don’t set goals and standards at the beginning of strategizing, there’s nothing to work towards. Having consistent discussions throughout the campaign will help clarify and make things easier on both sides. This also eliminates insignificant tasks and helps better manage time and services towards a HVAC SEO campaign.


Clarifying Expectations

Your HVAC company shouldn’t go into learning about an SEO campaign feeling out of place or unsure of the direction your marketing strategy is headed. Having clear expectations should be a priority so nothing gets overlooked or lost in translation. Having an SEO provider that sets clear expectations helps do away with overpromising and under delivering expectations. Going into an SEO campaign can have a variety of layers. Having clear expectations helps make understanding the process of SEO much easier.


Communication is Key

Communication is key in any SEO campaign. One of the best ways to strengthen your communication is by communicating consistently. Keeping conversations open and frequent helps create more of an ease to convey thoughts, questions, or ideas more openly. Consistently communicating helps create trust and keep the client in the loop.



When working with an SEO provider, trust is an important factor. One way of building this trust is through transparency. Doing something that wasn’t promised in a campaign is one way of losing trust real fast. When an SEO provider opens the opportunity to be transparent and open with clients, real trust is built. SEO providers can be transparent with HVAC companies through reporting and having access to a dashboard, such as applications like LaunchPad. Giving your company access to view how their SEO for HVAC is functioning helps improve transparency and trust with each other.

The Boostability Approach to SEO for HVAC Companies

SEO can be a lot of work, but it doesn’t mean it can’t be done. But for most HVAC companies, they focus on working hard and getting the job done, they don’t have time to improve their website all the time. And that’s where Boostability comes in! 


Boostability does SEO for HVAC companies every day and knows what it takes to get keywords ranking, to establish a strong link portfolio, and write content that gets you found for your specialties and business focus. We target the areas that matter most and don’t waste time you could be spending helping your customers and working on a job. Learn more about our affordable SEO services for small businesses and the tools we can share to boost your HVAC company’s SEO to the top of the rankings.

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