In case you’re not yet familiar with the concept of SEO, the abbreviation stands for ‘Search engine optimization’. The practice of SEO focuses on increasing directly relevant traffic to your website. It does this by utilizing a wide range of technical strategies that let the Google algorithm know exactly what your business is about.
Overall, being a competitive contender in the SEO arena can be an extremely taxing job. Just learning how it all works on a basic level can take up a considerable amount of your time, let alone staying on top of the latest trends and practices.
Outsourcing your SEO projects to an expert SEO outsourcing partner can help to alleviate the time and costs involved in being on top of your digital marketing strategy. Let’s dive into more reasons on whether or not you should outsource your SEO.
Top Reasons to Outsource SEO Projects
1. Learning SEO Takes Time
Having your own business hopefully means getting to spend time doing work that you love and selling a product or service that you believe in. The practice of SEO is a whole new monster to tackle – learning the ins and outs takes considerable time and effort.
Having to deal with the mundanity of technical SEO strategizing can take the thrill and excitement that comes with operating your own business.
2. Time is Money
The time that you would spend learning the basics of SEO and keeping up with ever-changing strategies is time you could have spent on other aspects of your business. Every product and service has its own unique qualities and the proprietor a corresponding set of skills.
The more fundamental aspects of your business deserve your expert time and attention. Spending time on SEO can result in real long-term costs to your business while investing in a quality SEO outsourcing partner that can make things run smoother.
3. Quality Experts
You might feel tempted to avoid the additional ‘costs’ by dedicating time toward your own SEO digital marketing strategy. However, it’s unlikely you’ll be able to compete with experts who essentially spend all their working hours being the best at what they do.
There’s a stark difference between being an SEO hobbyist and a full-time digital marketing professional – it’s a thriving field of its own.
4. Timely Experts
Not only are trained professionals likely to do a more thorough and comprehensive job, but they will likely do it at a much faster pace. Deciding to outsource your SEO strategies to a team of experts means that you never have to miss a beat with your business.
For many industries, the market environment is changing daily, with trends rising and falling. Having a trusted outsourcing SEO partner to consult with gives you the tools you need to catch the waves of changing trends in your industry.
5. Keeping Up with Latest SEO Trends Can Be Exhausting
Just like any industry, SEO is undergoing constant change and development. What might be the best practice yesterday may very well be totally outdated and redundant today.
Running a business means you already have a lot to deal with, having to keep up with new developments to the Google algorithm can cause unnecessary exhaustion. You don’t want to get burned out before you even get going.
6. Cheaper in the Long Run
While forking out costs for digital marketing can be a painful thought for business owners. Having a trusted SEO outsourcing partnership will almost certainly prove to be a profitable investment.
The mathematics behind it are simple: the more people visit your website, the more customers you’ll have, the more customers you have, the more profit there is bound to be.
7. Helps Generate Ideas
People’s creativity and being able to quickly identify a gap to be filled where generating content is concerned. Instead of spending long arduous hours trying to come up with a new idea for a blog post for your website, by deciding to outsource your SEO projects, you can bypass all of that.
People who specialize in the SEO industry are well-practiced when it comes to curating creative, engaging, SEO-friendly content.
8. Access to Premium Tools
There are many useful tools that can be utilized to increase your SEO ranking. They can also help put your business’ name higher on Google’s search results. SEO specialists usually come fully equipped with an effective, up-to-date toolkit.
These tools analyze current SEO standing and general page authority. They also assist in making the necessary changes by suggesting a more optimized way to approach content.
9. Masters of the English Language
You should remember that SEO writers are masters of the English language and proficient in delivering effective messages in a clean, concise, and persuasive way. While you might speak the language fluently, writing professionally is a whole new ball game.
Writers spend years honing their linguistic skills before coming into a position where they can be paid for their work. The English language is full of grammatical rules and nuances. Formulating the perfect sentence into written language can be a tougher job than meets the eye – that’s before having to implement keywords.
10. Reduces Risk of Penalizations by Google
There are some SEO practices that go against Google’s rules and regulations. Not complying with these regulations results in your website being penalized. This can mean that you end up moving down the ranks rather than up.
Outsourcing your SEO significantly reduces these risks, as experts in the field are already keenly aware of all of the possible things that can go wrong. Rather than running the risk of accruing counterproductive results, it might be better to leave the responsibility in someone else’s hands.
Choosing the Right Kind of Partnership
Outsourcing to Freelancers
While hiring freelancers is a great option for getting help on a one-off job, building a lasting relationship with an agency is a different story. A freelancer is just one person, having a team of experts at your disposal means being able to utilize a reservoir of talent and expertise.
Oftentimes, freelancers can require additional hand holding. While having a team to curate your content strategy from start to finish sets you free to deal with more pressing issues.
Provided you’ve established that initial trust, you can focus on delivering a quality product or service while your SEO partners focus on generating organic traffic to your business website.
As implied by the name, these companies offer fully thought-out SEO plans designed for your business. They usually have a strong history of scaling businesses by quite large margins. While they can be more pricey, they do offer deep expertise and personalized plans.
Not everyone is in need of a full SEO audit and creating SEO content on an ongoing basis without making heavy commitments can be more ideal for some people’s working style.
Outsourcing SEO Agency
Digital marketing agencies can be a good solution and often have a quick turnaround on work. These types of agencies usually have a range of services to choose from and a protocol to follow for each service. While they do know what they do, it might be watered-down in comparison to a full-service company that performed a personalized audit.
Finding one with a history of successfully generating organic traffic and a highly experienced team improves your SEO ranking. It just depends on your needs at the end of the day.
Tips to Outsource Your SEO
Every SEO partner worth their salt should have a portfolio of case studies on their site. They should highlight some of their most valued and successful projects. Case studies should demonstrate instances where an SEO contractor has successfully scaled a business to greater reach. With these things in mind, here are some quick tips on choosing the perfect partner.
Investigate multiple companies
There are multiple agencies out there, each with its own perks and benefits. Knowing the market and the range of services offered by each agency gives you the power of knowledge. Don’t choose hastily. Look at all of the pros and cons of multiple companies. From there, you should be able to narrow down what company is best suits your business needs.
Analyze their case studies to verify their success
The case studies exhibited by agencies could be considered as a company resume. If you resonate with something they’ve done in the past, they might be the right agency for you. Perhaps they’ve worked with another business similar to your own. Perhaps they’re selling exactly what you’re looking for. Showing work success helps visualize your business with them.
Know your goals. Know what you’re getting
Knowing exactly what your own goals are and how improving traffic to your website will benefit your business overall gives you the power to buy conservatively. They might have bronze, silver, and gold packages to offer depending on your business needs.
While the most expensive will always include the widest, most comprehensive range of SEO services, it might be redundant regarding your business. Communicating your needs to the team will help you find the right level needed.
Outsource your SEO to someone right for your niche
You may find that a particular SEO outsourcing partner has an impressive portfolio and a history of working with world-renowned companies. But your ideal SEO outsourcing partner should have experience working in the niche that you’re trying to target.
If you come across a partner with a somewhat more modest portfolio, but most of their previous projects were in your target niche, they might be able to offer you a more personalized content strategy. It could be worth considering them over the larger more generalized agencies. Be sure your goals align and work ethic.
Compare Price Quotes
Sometimes you can find packages with clear price breakdowns on the website without needing a personal consultation. Other times, you might need to consult a member of the team to discuss your specific needs before getting an idea of how much it’s going to cost.
We recommend not jumping into something before doing due research on the different pricing schemes available for your needs. If you want to reduce costs in the long run, be sure to start from the beginning.
Boostability: Your Trusted SEO Outsourcing Agency
Boostability is a worldwide leader in white label SEO services for small businesses and agencies. We deliver local, national, and global SEO solutions by staying ahead of the curve. We have helped scale businesses in all manners of industries and continue delivering knowledge-based digital marketing solutions to happy clients. We’re interested in building long-standing, mutually beneficial relationships and want to see your business succeed. It’s important to recognize the option and benefits of outsourcing SEO for your business.
We’ve created technology designed to scale small businesses at affordable prices. Our LaunchPad technology allows us to onboard and manage clients’ SEO requests and needs smoothly and without hindrance.
The Bottom Line
Since the onset of the digital era, e-commerce has become a fundamental part of human trade. Search engine optimization is the bread and butter of any successful digital marketing strategy aimed to increase organic website traffic. SEO is a broad field that encompasses a wide range of practices.
Having a strong and swift strategy can scale any business by increasing consumer reach. However, it can be a treacherous endeavor for those new to the concept. Keeping up with experts in SEO while trying to simultaneously run your business from the ground is tough.
Outsourcing your SEO needs a longstanding relationship with a well-seasoned team of professionals. This great option helps to save time and energy.
At Boostability, we have an impressive repertoire of case studies and success stories. We’re interested in developing and applying SEO strategies to boost your business’ online presence. Find out more about our SEO Partner Program and reach out if you’re ready to benefit from our team of qualified SEO experts. We’re here to assist with all of your SEO needs.