The term outsource tends to have a bit of a negative connotation. You think of people who don’t speak your language, doing work in another country for half the price. But that’s not really it. Outsourcing is a way to help maximize your services. You might not be an expert, but someone else is. So they can help improve your value proposition just by starting up a business partnership.
SEO is a key service that many marketing agencies, internet companies, and countless other digital companies actually outsource. And it works very well as an outsourced product! SEO is something that can help essentially anyone with a website. It’s high-demand, and high-result. So offering SEO services is a huge benefit to your company if you already have digital clients.
Read our guide to outsourcing SEO services and learn how it can help your company, or even if it’s the right move for you.
What we’ll cover in this article:
- What is SEO Outsourcing?
- Is it Better to Outsource SEO to a Company or Keep it In-House?
- Signs That You Should Work with an SEO Outsourcing Company
- Questions to Ask SEO Outsourcing Companies Before You Commit to a Partnership
- What Does SEO Outsourcing Look Like with Boostability?
What is SEO Outsourcing?
SEO outsourcing is when an agency seeks assistance in completing and delivering upon an SEO strategy for their own clients from a dedicated SEO provider. It’s common for agencies to outsource SEO services for a few reasons:
- The agency lacks bandwidth and resources to complete the services on their own.
- Lacking the knowledge and experience on more advanced SEO strategies.
- The agency is interested in becoming a white label SEO reseller and can integrate a new revenue stream without the risk and overhead costs commonly seen with in-house services.
Is it Better to Outsource SEO to a Company or Keep it In-House?
If you’re ready to bring on SEO as a product for various reasons, then there are two ways to go about it. Overall, you want to make sure that your customers are taken care of. You want to make sure they have the best possible experience with your company. And that their website gets optimized with more traffic, higher engagement, and ultimately more business revenue. With that in mind, you can either hire an in-house SEO expert or team of experts, or you can outsource SEO services and become an SEO reseller. Both are great options. But you need to do what’s right for your company.
It can be overwhelming and costly to sustain an in-house SEO team that provides effective and quality services that benefit every client. Especially as your client list starts to grow. It’s hard to maintain enough staff without overwhelming overhead costs like salaries, software subscriptions, and bandwidth. That’s why scalability with SEO is key. Hiring an in house team can work if you know your client list won’t grow, or you have a very specific clientele. You ultimately want to make sure that your in-house team has enough bandwidth and knowledge to provide high-level SEO tasks for each client.
Outsourcing SEO to a third-party company is sometimes the more financially sustainable solution because dedicated agencies that have a proven and trusted track record already have those resources and large teams whose main focus is on SEO, tracking algorithm updates, and driving organic growth for businesses. You drop those high overhead costs by outsourcing your SEO services. These agencies, like Boostability, have all the tools and software needed to track SEO campaigns. They already have the expertise and the people in place to do all the campaign work. And they’re likely built with scalability in mind, so they can take on all your clients and any new ones you add without having to worry about additional hiring. SEO outsourcing companies are built to handle all your clients and help them succeed at every level.
4 Signs That You Should Work with an SEO Outsourcing Company
There are numerous benefits to outsourcing SEO to a dedicated company. If you’re still not sure whether you should outsource SEO services or keep it in-house, there are four key signs agencies should be on the lookout for that could signal the need to take the outsourcing route.
1. You Need More Expertise
Sometimes your business may reach a stopping point where your business needs more assistance or expertise than you thought you originally had. Any SEO or digital marketing platform could tell you that aspects, rules, and processes constantly change. It’s never easy for anyone to keep up and be up-to-date with it.
Google constantly evolves and changes, especially in the past few years where change has been on everyone’s mind in more ways than one. With overwhelming amounts of algorithm updates, it can be hard to keep up with the changing ranking factors, what Google likes, what it no longer values, and much more. When you find that you’ve fallen far behind the updates and know how to fix or improve them, this might be a sign that you should work with an SEO outsourcing company. When you do so, you can always be up-to-date and ahead of the next change with the assistance of an SEO outsourcing company.
2. Needing Extra Hands to Help Complete the Work
Sometimes when your business takes on more clients, while it’s successful in revenue, it can be an issue in service and demand. Your business and teams may be stretched too thin and need more assistance to complete all the work that needs to be done. That’s where an outsource SEO agency comes in to help. Outsourcing some work to a dedicated and experienced agency can help alleviate some stress and help you meet your deadlines in time. Even if you want to make edits to what they have done, it still eliminates the majority amount of time it would have taken for your business to create it. The more hands that contribute to your business tasks, the more opportunities you have to complete additional tasks that benefit your business.
3. You are Looking to Scale
When your business starts growing exponentially, it’s important for you to always keep up with it or even one step ahead of it. When your business starts to become overbooked or struggling to complete a deadline, instead of falling behind you could advance with the help of SEO outsourcing companies.
Outsourcing SEO services to a dedicated company can help your business take on more clients without skipping a beat. You wouldn’t have to compromise your current bandwidth, time, or resources. When your business is looking into taking the next steps of focusing on business growth, outsourcing is a great advantage to help you stay consistent or even ahead of your daily tasks.
4. You are Interested in Expanding your Service Offerings
When you feel like your business is ready to expand or add something new, this could be a great opportunity to work with an SEO outsourcing company. Doing so can add a new revenue stream or even SEO to your existing business service or product offering. For example, let’s say you were already a PPC agency or social media agency. Adding more services, such as SEO services, could be a great opportunity for your existing clients. It helps them trust and find more value in your business.
Outsourcing SEO to a dedicated agency reduces the risk and costs typically associated with taking on an endeavor like this on your own and in-house. If your business is interested in expanding services and taking these next steps, this is a definite sign of looking into working with an SEO outsourcing company.
Questions to Ask SEO Outsourcing Companies Before You Commit to a Partnership
Before you commit to any partnership, there are a lot of questions that you should consider. Your business should always ask the following questions (in addition to your own list) and gauge the response of the prospective outsourcing SEO agency you’re considering doing business with.
1. What are the goals for the client? (Get as specific as possible)
This is a key question to ask early on in the process. You want to know what their ultimate goal is for every client’s SEO campaign. When you outsource, ultimately that company’s performance reflects on your business. You want to make sure that your goals are aligned. Are they trying to achieve page one rankings? Are they trying to improve ROI? Bring in more traffic? There can be multiple reasons. However, you need to make sure you and your outsourcing SEO partner are on the same page.
2. What kind of results have they been able to generate for other businesses?
Ask about their success stories and case studies! Even ask about scenarios or times when things didn’t go as planned and what their actions were. You need to know that your SEO partnership will get results for their clients and how they will respond to certain situations. And this isn’t an easy thing to ask. You want to make sure they can get results for your clients as well. So, don’t feel guilty about asking these kinds of in depth questions.
3. Have they worked with a business in the same industry your client works in?
This is somewhat related to the previous question. But make sure to ask if your SEO outsourcing agency focuses on any specialties or particular clients. Make sure to ask if they have worked with your client industries before and if what kind of results there were. Ask for case studies for your specific client industries. Doing this can really help you know if the partner agency will work out for your business in the long run.
4. What is their approach to creating an SEO strategy?
Here’s another key point. Ask about their SEO process! This is one of the most important questions you can ask. Every agency does things a little differently, so it’s important to see how they’re different from the rest. A boutique SEO agency is different from an enterprise agency, which is different than one that focuses specifically on small businesses. The strategy is different for each type of campaign, so know what you need before outsourcing SEO to someone else.
You need to know the kind of tasks the agency will do. Is it an a la carte model or full service. Ask about their SEO process and how it will work for every single customer you have them service for your company.
5. What is their role in implementing the strategy?
Another key piece when you outsource SEO services is knowing what the agency will do and what your business will need to do. Find out if you will need to implement all the work, or if they do it for your client. Do you need to be involved in customer service or fulfillment of tasks? Find out how much the outsourcing SEO agency is involved in implementing the strategy. And if you want to be involved, make sure you let them know. It might not be the right partnership if they want to keep you more or less involved than you would like to be.
6. What is the timeline of when you can expect to see results?
Here’s another crucial question to ask. Normally ethical SEO practices take approximately 6 months to reach the first page of Google. But it can be longer with more competitive keywords, or in more competitive markets/industries. Be extremely wary of any agency that promises fast results because it means they’re using unethical practices that will hurt your clients in the long run. Make sure you understand their process enough that you also know when their customers and clients generally find success in SEO campaigns.
7. How transparent is the strategy and communication between the two agencies?
The answer to this question can set the tone for an entire business partnership. Sometimes companies prefer a hands off approach and just let the outsourcing SEO agency handle everything. But others like to be more involved in the client management and other aspects of a campaign. That being said, however involved you want to be, you should still be able to check in at any time.
The SEO process for all your clients should be fully transparent. They should make it so you can track the progress of your customer’s campaigns at any time. Good outsourcing agency will set you up with a partner growth manager that will speak with you at least monthly, if not more often. This way you’re able to discuss the progress of campaigns and any new developments. You should know the progress of your clients’ campaigns. And know that the agency you’ve partnered with is on top of the latest search news and developments.
8. Are they able to provide full SEO services or do they prefer to focus on specific areas?
Some agencies just work on onsite optimizations. They don’t focus on doing outside link building or content marketing. However, there are others that do completely full service. Honestly, you might not need extensive tasks for every client. But it’s important to know the business model of your outsourced SEO agency.
9. What do the packages and pricing options look like? And how does billing work?
Some agencies bill by the hour. Some bill by amount of tasks completed and the type of tasks. Others bill on a monthly basis, or by how many hours of work are done in a month. And sometimes it’s a package model. The pricing model can affect your partnership. You need to understand how you make money from the partnership. And you need to understand how your clients will be billed. Do not underestimate this question. Make sure you fully understand how billing and revenue will work for your partnership. You never want to be scammed or taken advantage of in the long run because of this.
10. Are a-la-carte services available?
This is related to the previous couple of questions. Maybe you only need a few services like blog writing or link building. Some outsourcing SEO agencies only offer full service packages. While others specialize in these a la carte options. Know what you need and your options if you decide to change it up and go another route, or if your partner is flexible depending on what their clients need. Discussing these factors could be to yoru advantage.
11. Is this a month-to-month partnership or do they require a specific time commitment? (i.e. 3-9 months, 1 year, etc.)
This goes into the packages and pricing model. Know if your clients will need to sign up for a specific contract or if they go month to month. When selling SEO, it’s important to help your clients understand that it does take time for some results. So, even if it is monthly, it’s important to stick it out for some time to get the results they want.
12. Who will be working on my customer’s campaigns?
Some larger SEO outsourcing companies have big fulfillment teams that perform different specialized tasks for clients so it keeps costs down and productivity high. Almost an assembly line approach. Others have SEO specialists who dedicate their time to an entire campaign. But ask how your partnership SEO agency does the work and what their process looks like.
What Does SEO Outsourcing Look Like with Boostability?
Boostability is a full-service SEO outsourcing company. We partner with small agencies and large internet companies to provide white label SEO services at cost and and scale so more companies can offer it to their small business customers. This is how Boostability’s outsource SEO program works.
White Label Relationship
Boostability works with partners and businesses of all sizes to help with their SEO needs. We’ve developed a proprietary technology platform that allows us to do all the work at cost, at scale, and customizable to your business and branding.
With a white label relationship, we operate under your company name to provide SEO services to your customers with our expertise backing up the product. Doing this ensures that your clients are getting expert services and results out of it. Outsourcing SEO is one of the most popular trends of our time in the world of digital marketing. And here at Boostability, we’re the #1 provider for SMBs in the world. And there’s a reason for that. We’re good at what we do and developed a scalable model that works.
Dedicated Team of Experts
Boostability has a dedicated team of experts when it comes to outsourcing SEO services. We know the value of SEO for small businesses along with all of our partners. They know that SEO is an incredibly high-value product for their customers and small businesses everywhere around the world. Not only do we provide the expertise and fulfillment for your business and clients, but our team of experts are there to help your business every step of the way from sales support, customer service, and marketing support for all our partners.
Access to Proprietary Technology
At Boostability, we have a white labeled dashboard where you can track and analyze the progress of all campaigns to see who is succeeding and who needs a little more attention. This is updated every day and shows all tasks and progress made for every client campaign you have.
Sales Support Assistance
At Boostability, our SEO Sales experts quickly determine your client’s needs and provide a white-glove experience from start to finish. We help them learn how to get more clients and help increase their close rates. Our process ensures a smooth transition from the sales call all the way through the start of a client’s campaign and beyond. Learn more about how our partner Sales Support team can help you learn to sell SEO more effectively with a 30% close rate.
Full Service SEO
Boostability has a full-service SEO model billed on monthly hours of work done for a campaign. But these packages can depend vastly on the type of client, their industry, location, and local competition, among other factors. We have a variety of packages for every level and every goal within SEO, and we do it from start to finish starting with a customized SEO strategy for every single client that starts the day they start their campaign.
Is Outsourcing SEO right for you?
Now that we’ve gone in depth into all aspects of outsourcing SEO, is it right for your company? We hope you’ve learned more about what options you have and what to look out for if you’re ready to bring on SEO as a product. Boostability is a great option. Learn more about our services as a white label SEO partner company or get in contact today to see if our services are right for you!