Backlinks are a beneficial attribute to your SEO strategy and help drive traffic to your website. They can also be included as an important factor on where your website ranks amongst your competitors.

When high quality backlinks link to your website, this sends a positive signal to search engines letting them know your website is valuable and useful to users. Important factors about backlinks will be recognized by businesses to help their website improve.


Why Backlinks Matter

Backlinks are links from another website that connect or link back to another web source. A web source may include another website, web page, or web directory. Another comparison to a backlink would be to a citation.

Having high quality backlinks is important for your website and to search engines such as Google. Pushing away spammy and poor links help improve the quality of a link and your website. Search engines want your links to make sense and have context when a user travels from site to site. Links should be relatable, trustworthy and credible to become high quality backlinks.

Here are different ways your business can build and acquire high quality backlinks:



Your business’s marketing strategy can benefit greatly from utilizing your public relations and outreach online. While utilizing these resources, this also helps to improve your website’s quality in backlinks. These are ways your business can improve and create high quality backlinks through public relations and outreach:

Build Relationships

Even within this pandemic, your business can still find ways to create countless relationships to help you build higher quality backlinks. When no one recognizes your business, no one will want to link back to your website as a credible source for their users. When you utilize those relationships and continue to build on them, then your business becomes more recognizable. Creating and maintaining relationships with others won’t immediately help increase your rankings, but it will set you up for future success.

Along with building relationships, it’s important to have a strong social sharing strategy. A strong social strategy helps drive traffic to your content and increases your exposure. Sharing your content, and having ways for others to share your content, helps improve your site’s SEO, gaining maximum exposure, and creating high quality backlinks. One way to expand upon this is to link another website’s content to your own. Then you can reach out to them letting them know you enjoyed their article so much that you shared it on your website. Interactions like these can build relationships and it becomes more likely for them to give your business a backlink in the future.

Another great way to create and build relationships is through digital business profiles and directories. Having a digital business profile within a business directory allows your brand to become more credible and in return build more high quality backlinks. Business profiles tend to include links back to your website which helps build your link portfolio. Look for social platforms and high quality directories related to your industry to help gain links and exposure for your business.

Writing On Other Websites

There’s a variety of methods to go about this. One way could be writing a testimonial for other websites. While this might sound counterintuitive, it can be beneficial to your SEO and backlink strategy. Websites are often eager to feature testimonials and this will create an opportunity to include a spot for a backlink.

Another way to write on other websites is to comment on other relevant blog posts. While you should focus on creating a relationship with the author or business, this gives your business an opportunity to showcase your brand. Make sure not to overload and comment on every blog post you can find, but to focus on the content that’s relatable to your business and makes sense to add a backlink to.

Linking To Your Competitors

While linking to your competitors doesn’t sound appealing to your business, it can actually help your business gain more high quality backlinks. To identify sites that are likely to link back to your own website, take a look at the sites that link back to your competitors. Another good place to look for ideas are your competitors guest posts on their blog. This gives your business an idea as to what relationships have been made in your industry and where you can fit your backlinks online.

As we mentioned before, the best relationships are the ones where both sides benefit from each other. When you engage in gaining more high quality backlinks, look for businesses or websites that will not only give you a backlink, but you can give them one as well. Continuing backlinking with the same website or business can help build your brand and links while also helping put your business on your industries the radar.



Content is where backlinks live and grow. If your business isn’t writing quality competitive content then your backlinks will suffer because of it. If you don’t have content worth linking to then it’s hard to gain high quality backlinks for your website. Here are a few examples of how content can help your business gain high quality backlinks:

Publish High Quality Content

While you want your blog content writing to be attractive and quality for your customers, you also want your writing content to transfer for all of your website. You want your content to be valuable for customers to click on your links. Your content is what determines whether or not individuals want to link back to you. To make sure people click on your links it’s important to keep your content consistent, organized, and well versed. Publishing your content as a list can be one way your content can stay organized, consistent and well versed. Having your content in a list format makes it easier for your audience to read and analyze.

It’s important to be mindful of the news going on in your industry. When writing new content, be mindful of trending topics and events relevant to your specific niche. This gives your business an opportunity for other new websites to link back to your site for current and up-to-date information on trending topics.

Creative Forms of Content

Having your content be creative, unique, and one of a kind can sometimes be a tricky task. Creating visually driven content helps draw backlinks for your website. Individuals are prone to give attention to things that catch their eye. Visuals catch our attention the most. Creating visual content such as charts, graphs, videos, and infographics are some of the most popular ways to do so for your content.

Infographics can be a creative resource for individuals to take interest in. People love infographics for their visual looks and load of information packed into one picture. It’s easy for viewers to see, scan, read and share the information within the infographic easily. If someone were wanting to share your infographic, they have a backlink to your website.

Original Study

Doing an original study is a great way to create content that helps inspire backlinks. Having your own data to backup your content is what helps improve the credibility of your backlinks. When you have data that none of your competitors have that makes you a valuable resource for your customers. When you post this information for others to reference your study, this creates a high quality backlink for your website.

There are multiple ways you can go about gaining information for creating your own study. You can conduct surveys, use your own business data, produce case studies, or focus on content that isn’t being done in your industry. When new information is posted within your industry coming from your business, your competitors will be longing for fresh data that they can use for their website. As a result this creates high quality backlinks for your business.


While all of these methods are great ways to help acquire more high quality backlinks, it’s important to know how to identify high quality backlinks. Not all links have the same value. Finding links that come from authoritative websites will help improve your search rankings and SEO. As you conduct your link building outreach efforts, remember to reach out to quality sites that could benefit your website. Be sure to also make it easy for individuals to link your content. Having high quality content will help improve your chances of getting other sites to link back to your pages. 

Does your business need help acquiring high quality backlinks? Learn how Boostability can help improve your website’s SEO!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.