Social media platforms today aren’t just a medium to connect with friends or share beautiful photos and videos; they are more than that. Social media have turned into a superpower app where users can perform different commands, such as searching for specific content or information, shopping, and even live-streaming daily activities.
The increasing number of social media users in the past few years only means that the future of the internet will gravitate towards user-generated content (UGC) from these platforms. However, the massive social channel users don’t necessarily replace big websites like Google.
Google has been named the biggest website slash search engine machine for years. While social platforms can be a potential threat for Google, thanks to their targeted search engine box and powerful hashtags, it takes some time for people to get used to their built-in search box. For that reason, internet users will keep using popular search engines like Google whenever they want to find something online.
Social Media and SEO: How do they connect?
Social media platforms may surpass generic websites in the future, especially when most people know exactly what they are looking for on the internet. Like people want to get #ootd inspiration for their autumn collection, they will just go to Instagram or Pinterest to find them.
It’s simply because of how the platforms are designed in the first place. When they try searching query for “autumn outfit inspiration,” social platforms like those mentioned above will serve what they want.
They can Google it, though, only to find hundreds of websites with articles, landing pages, and even social media! So, do you get it now?
When people run specific keywords on the search engine, many results show on the SERP. Among a lot of blog posts and eCommerce pages, there must have been a few social media handles that appear on the result. And those social channels are often followed by websites that share the same keyword.
Social media is so powerful that it can help you rank on the first page of Google’s SERP. It can help your pages rank higher than any other website with the same keyword.
How does it happen? It’s simple! The power of social media works to your advantage when it comes to content sharing.
But how can that be possible?
Websites are not as powerful as social media when it comes to content marketing. They can’t create and share a lot of content in a short span of time, like what TikTok marketing looks like, which allows this social channel to gain more followers and build authority. This is why most people look for social networks whenever they want to find something online.
How to Improve Your SEO with Social Media
Social media accounts are great at one thing: sharing user-generated content, but they are not as good as official websites in terms of online representation. You still need to build your main website as a source of information and authority.
But, you can improve your SEO by using social networks. You can even use them to boost your search ranking on Google. Here are some of the ways:
1. Create a Business Page for Your Website
One of the things that you can do is create an official business page for your website. Make sure that you maintain it well and keep it updated so that people will know about your products or services.
Don’t forget to add a link to your website on the page so that people will be able to visit when they click on any of the posts on your Facebook, Twitter, or Instagram accounts. This way, you will be able to reach more people because most of them will like or share it on social media.
People will be exposed to the content you publish online and may consider buying something from you. You just have to make sure that you post interesting content regularly in order to maintain their attention and interest.
2. Use Social Media to Amplify Your Traffic
When people see that other people are talking about your business on social media, they will be more likely to visit your website. This is the advantage of using social media to promote your product or service. You can create a Facebook or Twitter page for your business and share interesting content from it on other social media platforms like Instagram, Pinterest, Tumblr, TikTok, etc.
Send an email to all of your subscribers and let them know that you have created a Facebook page for your business. You can also encourage them to visit and share the page with their friends.
3. Use Social Media to Create an Online Community
If you have a blog on your website, make sure that you add social sharing buttons in order to make it easier for people to share the posts on Facebook or Twitter. Also, if you have a forum where people can discuss certain topics related to your business niche, encourage them to use social media platforms so that they can also interact with you in real-time, e.g. via Facebook Ads comments.
The advantage of an online community is that you will be able to get feedback about what people think about certain products or services, which helps improve them. At the same time, these communities are also excellent sources of traffic because when people see how active your community is, they might be interested in joining too.
4. Optimize Local SEO on Social Media Page
If you have a physical store, you should add your address, phone number, and website URL to your Facebook page. Also, if you have a business that is based on local services like plumbers or electricians, then it is also important to add this information as well.
This will help people find your business more easily because they can see your store’s location and contact you directly. At the same time, if someone sees that there are many people who have liked your page from a certain area, then he might also be interested in checking out what kind of services you offer.
5. Add Videos to Your Facebook Page
Videos are great ways to get more attention on social media sites because they are easier to share with friends and family members who might not be able to visit your website or blog regularly. Not to mention, videos can improve your search result on Google search engines.
You can use videos as part of your marketing tool by creating short videos explaining how they work or how some service can help them solve their problems. Or, create videos that show behind-the-scenes footage of what goes on in your office or at an event that you recently hosted. This way, people will feel like they know more about you and what goes on behind the scenes.
If you want to create more professional-looking videos, you will need camera equipment. Your phone is great for getting you off the ground, but when you want to improve your video skills, you will need to buy professional gear.
Social media and SEO are both essential parts of any business marketing strategy. If you want to get the most out of your social media marketing, then you need to make sure to improve your social media strategy to get your website ranked on Google.
You should know that a single keyword can lead to many results, including social media pages and articles. Having social pages can help increase your website on SERP because they are relevant to each other. Therefore, optimizing your social network is a must!
If you have any questions about how to optimize your website for SEO, reach out to our team today!