Social Media
7 Ways a Positive Online Presence Impacts Your Small Business
You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to ignore the importance of having a positive online presence in today’s digital world. Still, many small businesses do not understand the growing importance of a strong online presence. They underestimate…
Read MoreAmazon Spark: Competition for Instagram and Pinterest?
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will reach users in other countries and on other operating systems…
Read More5 Marketing Ideas to Boost Sales for the 4th of July Holiday
Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun concepts, along with clever content and interesting partnerships, can drive…
Read MoreThe Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics have the potential to help you understand how your audience is interacting with your Page and your content to improve your strategy. The sheer amount of data in Insights can…
Read MoreTop SERP Ranking Factors [infographic]
Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…
Read MoreWhy Should You Care About Facebook Workplace?
It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the same capabilities as Slack, meaning you now have a valid…
Read MoreGoogle Local Guides — Going the Same Way As Yelp?
Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This…
Read MoreHow To Market To Your Audience Using LinkedIn?
The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already 90 percent through the purchase process. To bring these potential customers your way, you need to attract them early in the decision process. You can do that by providing them…
Read MoreUpgrade Your Twitter Marketing With These 7 Proven Ways
While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to boost your engagement on the site, and how to stimulate…
Read MoreHow to Produce Juicy Facebook Posts That Catch Eyeballs
Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news feeds. Everyone who is selling, producing, or providing any type of service wants their piece of the proverbial cake. Obviously not everyone succeeds. Some companies have spent thousands of dollars…
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