7 Ways a Positive Online Presence Impacts Your Small Business
Content Digital Marketing Social Media

7 Ways a Positive Online Presence Impacts Your Small Business

You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to

Amazon Spark: Competition for Instagram and Pinterest?
Digital Marketing Social Media

Amazon Spark: Competition for Instagram and Pinterest?

After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete

5 Marketing Ideas to Boost Sales for the 4th of July Holiday
Digital Marketing Social Media

5 Marketing Ideas to Boost Sales for the 4th of July Holiday

Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during

The Beginner's Guide To Facebook Analytics
Digital Marketing Social Media

The Beginner’s Guide to Facebook Analytics

Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics

Infographic - Ranking Factors
Content Digital Marketing SEO Social Media Website

Top SERP Ranking Factors [infographic]

Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help

Facebook Workplace
Digital Marketing Social Media

Why Should You Care About Facebook Workplace?

It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend

Google Local Guides — Going the Same Way As Yelp?
Digital Marketing Social Media

Google Local Guides — Going the Same Way As Yelp?

Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater

How To Market To Your Audience Using LinkedIn
Digital Marketing Social Media

How To Market To Your Audience Using LinkedIn?

The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already

Upgrade Your Twitter Marketing With These 7 Proven Ways
Digital Marketing SEO Social Media

Upgrade Your Twitter Marketing With These 7 Proven Ways

While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own

Juicy Facebook Posts
Content Digital Marketing Social Media

How to Produce Juicy Facebook Posts That Catch Eyeballs

Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news

Who Should Use LinkedIn Ad Campaigns?
Digital Marketing Social Media

Who Should Use LinkedIn Ad Campaigns?

While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a place for it in the

Digital Marketing Social Media

Social Media Factors That Impact SEO

Social media is often an overlooked part of SEO, yet it plays an important part in ranking your website in the search. Working on your