Articles By This Author

What To Do With All Those Year-End Social Media Reports
Digital Marketing Social Media

What To Do With All Those Year-End Social Media Reports

Whether you’re celebrating or secretly dreading it, the final days of 2018 are upon us. That means it’s time to run some year-end social reports

The 2018 Holiday Marketing Survival Guide
Content Digital Marketing SEO Social Media Website

2018 Holiday Marketing Trends & Happy Holiday Predictions [Infographic]

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the

12 Weeks of Holiday Marketing
Digital Marketing

12 Weeks of Holiday Marketing

Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song

How to Measure Earned Media Value in Influencer Marketing
Digital Marketing Social Media

How to Measure Earned Media Value in Influencer Marketing

Measuring the impact of your influencer marketing can be tricky, but it’s not impossible. Let’s talk about earned media value and how measuring it helps

The State of Marketing: Halfway Through 2018
Digital Marketing SEO Social Media

The State of Marketing: Halfway Through 2018

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take

how we made it to 100000 followers organically
Digital Marketing Social Media

How We Made It To 100,000 Followers Organically!

Remember the old MasterCard commercials? That’s exactly the kind of tone I have in my head when I review Boostability’s social media accounts. “37,700 followers

How to Drive Traffic from Instagram
Digital Marketing Social Media

How to Drive Traffic from Instagram

Followers and engagement can help you judge the success of your Instagram strategy to some extent, but ultimately website owners want to be able to

How To Find Social Media Influencers
Digital Marketing Social Media

How To Find Social Media Influencers

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and

How to Optimize Your Instagram Profile and Content for Search
Digital Marketing Social Media

How to Optimize Your Instagram Profile and Content for Search

If you aren’t already aware of this fact, you should be: Instagram is huge. Since it began back in 2013, it’s grown by leaps and

4 Key Pointers for Growing Your Instagram Account
Digital Marketing Social Media

4 Key Pointers for Growing Your Instagram Account

Instagram is undeniably influential these days.  In my experience, it is the most internationally used social media website.  Sites like Facebook don’t hold as much