cazbevan
The State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought…
Is a Chatbot Beneficial for My Business?
This is a great question we were asked in our most recent webinar. Before you begin integrating chatbots into your website and social media pages, you need to decide if a chatbot is really what…
Create A Holiday Remarketing Campaign
Last year, the holiday season was said to be worth $3.19 Trillion overall – from Halloween to New Year’s Day. Of that, predicted spend for gifts purchased in the United States alone was $830 Billion…
Facebook Adds ‘Donate Now’ to 360 Video to Boost Non-Profits
People often look at virtual reality as a “Gamer’s Only” club. However, newcomers and enthusiasts will quickly find that the non-profit space is taking VR into their own hands. To aid nonprofits, Facebook is bringing…
The State of VR and the Challenge for Marketers
By next year, Google will own 80% of the search market. As the world moves forward in technology, search terms will fall in line with voice commands and the way we view the internet is…
Congratulate Snapchat and Pinterest on the birth of the new Instagram
Great news! Instagram is currently testing shoppable posts with a small group of iPhone users in key areas of the U.S. market. Currently, the test features an image with up to five products. By tapping…
Facebook Ads Continue to Play a Greater Role in Online Marketing
Facebook relies on ads to bring in revenue and keep the social media platform free for its more than 1 billion users. The latest stats on Facebook ad spending show the strategy is working. Plus,…
Benchmarking & Backdating: Coming Up With a New Blog Content Strategy
How’s your blog performing? Do you have a strategy in place that is helping you develop awesome topics each week which are really driving engagement with your audience? Or, are you like most of the…
How Digital Nomads Can Help Grow Your Small Business
The business world has dramatically changed over the last several years. Only a decade ago business were using flyers, newspapers and other print material as their primary source to generate leads and customers. Today SEO,…
Why Organic Social Media Followers Are Better Than Paid
Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online. Organizations new to social media worry that a lack of…
Hire An Online Jedi Master and Not A Useless Wookiee
How great would it be for your business to have their own Jedi Master? Why do I even ask? Obviously it would be totally awesome to have Yoda as part of your business! We…
Facebook Creates The “Lead Ad”
A few months ago Facebook began testing improvements to their Lead Ads. These improvements are now available to any business advertising on Facebook, effectively simplifying the collection of potential customers based on a set of…
How Matthew McConaughey Reinvented His Career with the Help of Social Media
Unless you’re living under a rock, I’m sure it comes as no surprise to hear that Matthew McConaughey continues to sweep at award ceremonies. In the last few years, he’s won (or been a favorite to win) just…
Stop Calling Me! Changing The Way We Sell To And Support New Prospects
Social Media Marketing has proven itself at the front line to the trenches of customer service. By allowing a customer to click, call, chat, or email you their questions, you’re proving that you’re open to…
Don’t Miss These Top Holiday Marketing Campaigns
Consider the holidays a ramp up to Super Bowl season as several big-name companies compete for the most memorable holiday commercials and active holiday marketing campaigns. Who can forget last year’s KMart Jing Bells commercial…
These Holiday Statistics Might Surprise You [Infographic]
2014 Holiday Shopping Statistics Overall, commerce is predicted to grow 16.6% this holiday Tweet This 23.7% of this year’s total retail sales will be ecommerce driven in the USTweet This 33% of holiday sales this…
Why Now Is The Time To Start An Online Community For Your Business
It’s a party! Celebrate employees and open up the doors for better two-way communication by establishing a private, online community for your business. Businesses big and small can benefit from this digital playground. Have you…
The Online Marketing Trifecta: Web, Content, & Social Media
Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them,…