Boostability
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About Facebook’s New Business Page
In the past few months, Facebook has tested a number of different designs for their new business page. Different organizations reported various layouts. It now
Facebook’s Ranking Factors You Need to Know
Have you ever wondered what determines which updates you see in your newsfeed on Facebook? You may have had an experience where a friend sees
Has Google+ Lived Up to Its 2011 Hype?
It was the summer of 2011. After three unsuccessful projects—Google Buzz (2010–2011), Google Friend Connect (2008–2014), and Orkut (2004–2014)—Google attempted for the fourth time to
How Active Are Facebook Users Really?
Recently, you’ve considered advertising your business on Facebook. You’re looking for a new way to attract customers, and other business owners have mentioned the positive
How Brands Have Transformed Snapchat
I never heard of Snapchat, a video messaging application, until the end of 2013. I understand why it hadn’t made it on my radar. I
Why Organic Social Media Followers Are Better Than Paid
Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online.
A Recap of Flight 2015, Twitter’s Developer Conference
The audience in the Bill Graham Civic Auditorium was restless and fidgety. The 10 a.m. start time had come and gone, but Twitter’s 2015 developer
Facebook Creates The “Lead Ad”
A few months ago Facebook began testing improvements to their Lead Ads. These improvements are now available to any business advertising on Facebook, effectively simplifying
Who Would Win If the Emmy Awards Were Judged by the Show’s Marketing Campaign?
The Emmy Awards will air this Sunday. Beautiful actresses will saunter down the red carpet in elaborate gowns. Andy Samberg will crack (sometimes funny) jokes.
How To Start With Social Media: Facebook, Twitter, and Instagram! Oh, my!
For small businesses just starting out, creating a presence on social media can seem overwhelming. You know you need to do it. You know it’s
How Matthew McConaughey Reinvented His Career with the Help of Social Media
Unless you’re living under a rock, I’m sure it comes as no surprise to hear that Matthew McConaughey continues to sweep at award ceremonies. In the last
Are You Talking to Me? Understanding Social Media Demographics
Deciding your audience is an important part of any social media profile or campaign, but knowing your audience comes long before that. Knowing your audience
