The evolution of the digital landscape has influenced how local businesses attract nearby customers. Businesses have started leveraging White Label Local SEO services to tap into the growing demand for SEO providers without compromising quality. In local SEO, White labeling allows digital marketing companies to buy services and resell them under their brand. The services appeal to business clients who want to rank at the top of search engine results. With the help of digital marketing agencies, these businesses can get SEO expertise and expand their service offerings without an in-house team.

Unlike traditional SEO services, White labeling is cost-effective since the manufacturer has the necessary infrastructure, enabling the agency to focus on providing value. Instead of reinventing the wheel, the agency uses proven SAAS tools to help clients with their SEO and optimize search engine rankings. On the other hand, the business is freed from setting up a team to help them with SEO expertise and instead focus on other important business aspects such as product delivery and improved customer experience. 

Top 10 Benefits of White Label Local SEO Services

1. Providing Clients with Local SEO without Additional Team Members

An increase in service offerings in a business translates to an increased number of team members. The business is also tasked with training its team and equipping them with the skills to deliver as expected in their new roles. However, with White Label Local SEO, businesses can extend their service offerings with the same team number without investing in new infrastructure.

2. Focus on Other Important Business Aspects

White Label Local SEO agencies allow businesses to outsource SEO services and stay focused on their core business goals. Outsourcing helps employees focus on assigned tasks and ensures the business runs more efficiently. The agency is also responsible for quality control and ensuring your business needs are met accordingly. Apart from ranking, the business relies on the agency to represent the business and give the company an excellent professional image online. 

3. Benefit From Top Talent

Hiring top talent in the field is expensive and may limit your business from achieving the best results. However, the business can access top SEO talent with White Label Local SEO service providers. The agencies vet and train these individuals’ skills to ensure they offer competitive results for your business. They help your business stand out from competitors and make significant leaps online. 

4. Offer Diverse Services

White Label Local SEO gives you access to a team that is well-experienced in the field and can provide unique services based on your needs. The services include tailored keywords, optimized business listings, repairing citations, and optimizing your SEO content to impact your Google ranking. The business can also rely on this team for SEO audits and adding backlinks to drive more organic traffic to your page.  

5. Saves the Company Money

A white-label local SEO service saves businesses money since they are a one-stop shop for all their SEO needs. They provide a comprehensive service at the agreed budget, which is often lower than if the business were to hire an in-house team. In-house operational teams are expensive, require the business to invest in more space, cost more per hour, and will not deliver instant results due to the learning curve.

6. Maximize the Impact of Local SEO Strategies

Local SEO helps increase your online visibility by increasing the chances of your website ranking on the first page of SERP. White Label local SEO is key and helps your business through tedious processes such as on-page and off-page optimization, website audits, and business listing. The team works on the back end to give your website a huge lift and get your business running. 

7. Get Worthy Leads

The Online market has a large pool of customers you can target for your business. However, knowing which keywords to rank for to get worthy leads is important. White Label local SEO helps you identify short-tail and less competitive long-tail keywords. Unless your website is already doing well in the ranking game, finding less competitive keywords in your area of expertise is key. 

8. Build a Strong Brand Reputation

Customers trust brands with a strong reputation in the virtual space. Therefore, having someone with the know-how to build a good professional image online for your business is key. Local SEO builds your brand visibility using positive testimonials and reviews to assure your potential leads that your business will deliver and increase the chances of conversion. 

9. Building Organic Traffic

White Label Local SEO helps your business build organic traffic. It uses key aspects such as registering with online directories, keyword ranking, and page optimization to target organic leads and save the business money on paid traffic. Furthermore, organic traffic has higher engagement and conversion rates than paid traffic. Local SEO helps your business find specified keywords with a high chance of appearing at the top of the search results. 

10. Content Localization

The rapidly growing and highly competitive business market requires businesses to create content that resonates with their target audience. Local SEO incorporates strategies to tailor content to a specific demographic. Studies show that localizing content can greatly impact business results, with about 65% of the population preferring to interact with content written in their language despite its low quality. Therefore, localizing your content is key to connecting with your target audience and giving them a sense of familiarity when interacting with your brand. 

Why Does Your Business Need White Label Local SEO Services

Increase Business Visibility With Location Relevant Keywords

Approximately 46% of all Google searches have local intent. Local SEO helps you tap into this traffic by including geographic locations, such as the name of a city or state. Geographically specific search terms help boost the business’s regional visibility and attract local customers to the website. More clicks from local customers help the website get higher overall rankings and more organic traffic. 

Local Customers Translate to Higher Conversion Rates

Local SEO brings the business in front of local customers who can easily find and access it. Once you turn them into walk-in clients, you are responsible for giving them a good experience with your service provision or product delivery. You should build trust and convert it into long-term clients with repeat visits. Repeat visits are a ticket to a high lifetime value. They can also provide reviews on the website and encourage other potential customers to purchase from your business. 

Improves Business SERP Ranking

Local SEO works well for big and small businesses looking to target nearby customers. To rank at the top of search results, the business has to know what potential customers are searching for and rank for those keywords. Local SEO also helps implement additional strategies such as backlinks from other businesses, page optimization, creating relevant content, and ensuring the website structure is optimized for mobile devices. 

Improving User Experience

Poor UX is a huge downer and can contribute to potential customers opting to purchase from your competitor. Local SEO optimizes your website so that your customers can browse through it on their mobile phones while on the go. They should be able to navigate the website easily and access business contact information. Boosting the user experience leaves a positive impression on the brand and increases the chances of converting a warm lead into a hot lead. 

Personalized Client Relationships

Local SEO fosters strong client relationships by providing personalized experiences tailored to their culture and geographical region. Businesses can offer special discounts using location-based data. You can also offer incentives such as free shipping for customers in your region. Make the offer redeemable if they sign up for your newsletter. This makes customers feel valued and contributes to building loyalty over time. 

White Label Services with Boostability

Both big and small businesses are fighting for the same traffic and must keep using different SEO strategies to rank higher and put themselves in front of their target audience. Therefore, when it comes to your clients, it is crucial to team up with a reliable white label SEO agency that has expertise in content marketing strategies and knows how to rank for specific keywords effectively. If you’re looking for help with your SEO keyword strategy and want to find a reliable partner, Boostability is the perfect choice. We are here to offer you the assistance you need to succeed! Don’t hesitate to take the first step and reach out to us.


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.