If you’re considering offering white label SEO services to your clients, then it’s essential to understand the costs involved. White label SEO can help you expand your business offerings and increase your revenue stream. However, it’s important to note that white label SEO pricing can vary depending on the provider and the scope of your project. Let’s dive in and get started!

Discovering the Right White Label SEO Pricing

Discovering the right white label SEO pricing involves a combination of research, client communication, and a thorough analysis of your business goals and limitations. Here’s a breakdown of each step:

1. Do Your Research on White Label SEO Pricing

  • Market Rates: Research the current market rates for white label SEO services. Understand the average pricing structure and the range of services different providers offer. This will give you a baseline to work from.
  • Competitor Analysis: Analyze the pricing strategies of your competitors. Look at what services they offer at different price points. This will help you position your services competitively.
  • Service Inclusions: Different white label SEO providers offer various services. Understand what is typically included in a standard package and what might be considered additional services. This will help you structure your pricing accordingly.
  • Quality vs. Cost: Consider the quality of services you are reselling. While competitive pricing is essential, ensure that your pricing reflects the quality of your SEO services.

2. Check in with Your Clients

  • Client Feedback: Communicate with your existing clients to gather current services and pricing feedback. Understand their expectations and whether they perceive the value in the services provided.
  • Market Demand: Gauge the current market demand for SEO services. Identify the pain points of potential clients and adjust your pricing to address their needs.
  • Competitive Edge: Find out what clients value most in SEO services. It could be transparency, communication, or specific deliverables. Use this information to differentiate your offering and justify a higher price.

3. Analyze Your Goals and Limits

  • Cost of Services: Understand the costs associated with reselling SEO services, including fees from the SEO provider, tools, and any additional resources. Ensure that your pricing covers these costs while providing a profit margin.
  • Profit Margins: Determine your profit margins to sustain and grow your business. Consider factors like scalability, volume, and potential upsells to maximize profitability.
  • Scaling Strategies: If you plan to scale your white label SEO reselling business, factor in scalability when setting your prices. Consider offering tiered packages or additional services to cater to a broader range of clients.
  • Flexibility: Be flexible with your pricing strategy. Consider offering customizable packages to meet clients’ diverse needs while maintaining a clear pricing structure.

Discovering the proper white label SEO pricing involves thorough research, client feedback, and strategic analysis of your business goals and limits. Regularly reassess and adjust your pricing strategy based on market trends and the evolving needs of your clients.

What is a Good Margin for SEO Resellers?

The margin for SEO resellers can vary based on several factors, including the services offered, the quality of the services, and the competition in the market. Typically, SEO resellers aim for a margin that allows them to make a profit while remaining competitive. Here are some considerations when determining a good margin for SEO reselling:

  • Cost of Services: Understand the cost of the SEO services you are reselling. This includes any fees charged by the SEO provider, as well as any additional costs for tools, software, or resources required to deliver the services.
  • Market Rates: Research the market rates for SEO services in your target region or industry. This will give you an idea of the price range that potential clients might expect.
  • Value-added Services: If you provide additional value-added services, such as reporting, consultation, or customized solutions, you can command a higher margin.
  • Quality of Service: Offering high-quality SEO services that deliver tangible results can justify a higher margin. Clients often pay more for services that provide a strong return on investment.
  • Competitive Landscape: Consider the level of competition in the SEO reselling market. If it’s highly competitive, keep your margins more competitive to attract clients.
  • Client Relationships: Building strong relationships with clients can lead to long-term partnerships. Sometimes, you can negotiate higher margins based on your established trust and rapport.
  • Scaling and Volume: If you anticipate handling a large volume of clients, you may be able to maintain a lower margin while still achieving a profitable overall business model.

Ultimately, there is no one-size-fits-all answer, and you must carefully evaluate your specific circumstances. Balancing competitive pricing with profitability is crucial for the sustainability of your SEO reselling business. Additionally, staying updated on industry trends and adjusting your margins accordingly can help you remain competitive in the dynamic field of SEO.

What are the Different Factors that Influence Pricing?

Let’s look closer at the cost of white label SEO and explain the different factors influencing pricing.

  • Scope of Work: The scope of work is one of the primary factors influencing white label SEO pricing. The more extensive the project, the more you can expect to pay. For example, if you want to optimize a single page on your client’s website, the price will be lower than optimizing an entire website or conducting a full-scale SEO campaign.
  • Competition: The competitive market can also impact white label SEO pricing. The more competitive the industry, the more difficult it is to rank for relevant keywords. This means that additional strategies and tactics will be necessary to achieve higher rankings, which can also increase the cost of your SEO project.
  • Experience and Expertise: The experience and expertise of the white label SEO provider can also play a role in pricing. If you choose an experienced provider, they can offer higher expertise, translating to better client results. However, you can expect to pay more for these services than a less experienced provider.
  • Location: The location of the white label SEO provider can also influence the cost. Providers located in major cities or countries with a higher cost of living might charge more than those in smaller towns or countries with a lower cost of living.
  • Deadline and Timeline: The deadline and timeline of your project can also affect white label SEO pricing. If you need faster results, rush delivery or expedited service options could increase the cost of your SEO project.

Discover White Label SEO with Boostability!

White label SEO pricing can vary depending on various factors, including the scope of work, competition, experience and expertise, location, deadline, and timeline. While cost is certainly an essential factor to consider, it’s important not to make it the only consideration. Instead, choose a provider that can deliver quality results at a fair and reasonable price. By taking the time to research and weigh your options, you can find the right white label SEO provider to help grow your business and deliver exceptional results to your clients. Discover Boostability’s white label SEO reseller plans and packages here!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.