Google

A technology company that was started by Larry Page and Sergey Brin that has a wide variety of products and services. The initial product was the Google Search Engine that was created with the idea of PageRank as opposed to frequency of search terms and has evolved into what we now know today.

Google Search is always evolving and has many algorithm updates that change what results are being shown and how to rank for those results. The industry that seeks to optimize for and understand those changes and how they relate to businesses is called Search Engine Optimization or SEO.