Google has released a new search update yesterday on October 5th, 2023. The October 2023 spam update is set to improve Google’s “coverage in many languages and spam types,” Google wrote.

Google hopes the update should “reduce the visible spam in search results, particularly when it comes to cloaking, hacked, auto-generated, and scraped spam.” 

They’ve also mentioned that the update will take a few weeks to roll out.

Before this October 2023 Update, the most recent confirmed Google spam update was the October 2022 spam update and the December 2022 link spam update. Almost of full year ago!

Before that was the November 2021 spam update. Google also released a two-part Spam Update – on June 23 and June 28 in 2021, as well as the July 2021 link spam update.

For your business, you should be concerned If you notice changes to your rankings over the next few weeks and your site is not primarily English. Although it may target English results, it may be related to this. This update specifically targets cloaking, hacked, auto-generated, and scraped spam. Be cautious, patient, and look out at your rankings.


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.