Posts Tagged ‘google’
Do Businesses Still Need To Worry About Yahoo and Bing?
Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to increase rankings. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be concerned about one’s rankings with these search engines. There are…
Read MoreWhy It Matters to Google that You E-A-T.
Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the E-A-T algorithm update of August 2018. The update reflected Google’s continuing…
Read MoreHow and Why to Use Google My Business Posts
Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business. They’re great for improving your online presence and branding and…
Read MoreGoogle My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description to appear in the local panel in…
Read MoreHow To Effectively Use Google PageSpeed Insights
Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run — and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around while it loads. Frankly, most people won’t stick around. Almost…
Read MoreHow to Know You Are Choosing the Right Keywords
The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive you’ll never rank for it. On the other…
Read MoreGoogle Local Guides — Going the Same Way As Yelp?
Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
Read MoreHow to List Your Phone Number for Google Maps
Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. If you want your local business to appear in search results and on Google Maps, you need to follow the guidelines set out by Google, which include recommendations for your phone…
Read MoreChanges to Google My Business Notifications
The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types of alerts they would like to receive, and how they want to receive these alerts — through email, mobile, or both. Types of Notifications The notifications and alerts users…
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