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Why It Matters to Google that You E-A-T.
Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there
What You Need to Improve on Your Website for Better SEO
Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides
Quality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and
Mobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit
Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the
It’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning.
How to Increase Ecommerce Sales through Data Feed Optimization
One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention
11 Magic Keys to Unlock the ROI Riches of SEO
To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of
What the Avengers Can Teach Us About Digital Marketing Success
I’m going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first
Harvesting ROI Takes Patient SEO Cultivation
Beginning an SEO campaign is a little like planting a garden. First, you visualize the result of the beautiful fruits you will harvest. Then you
How Google’s Latest Algorithm Change Affects the Customer Journey
Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was
Don’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and
8 Tips on Designing Landing Pages That Retain Customers
If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web
