Posts by Jake Baadsgaard
Why You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a television program or have a sense for how many…
Read MoreBalancing Growth and Profit: How to Choose Your Target CPA
Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that you’ve lost, if you’re not actively trying to expand your business, your business probably won’t last for very long. The problem…
Read MoreWhere Did Your Ads Go? What to Do When Your Google Ads Aren’t Showing Up
After hours, days or even weeks of hard work, your Google Ads campaigns are finally live. You’ve picked your keywords, written out your ads, chosen a bidding strategy and built out your landing pages. And then, when you check to see how all your hard work is paying off, you discover something: your ads aren’t…
Read More4 Ways to Improve the Performance of Your Online Forms
If the goal of your marketing is to produce new lead, you probably want one of two things when someone clicks on one of your online ads; 1) to call you or 2) to fill out a form on your page so that you can reach out. Often, there’s only so much you can do…
Read More4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment. To make matters worse, if…
Read MoreA Guide to Late-Game Holiday Remarketing
This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before Christmas, so there’s still plenty of money to be…
Read MoreThe Trouble with Website “Best Practices”
If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best practices” are smart moves, but just because someone else…
Read MoreHow to Pick the Right Target Market
Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the time to think about things the right way,…
Read MoreHow to Create a Great Landing Page for Your PPC Campaign
Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if your page is really set up for success. To help with this, I’ve put together an easy list of 15…
Read MoreA Practical Guide to Getting Started with Google AdWords
So, you’re thinking about trying Google AdWords. At first glance, it looks like a lot of work—and it is. But in this guide we’ll go over everything you need to know to get started with paid search. Ready? Let’s dive in! How AdWords Works If you’ve only really tried traditional advertising approaches like billboards or…
Read More