Jake Baadsgaard
Why You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to…
Balancing Growth and Profit: How to Choose Your Target CPA
Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that you’ve…
Where Did Your Ads Go? What to Do When Your Google Ads Aren’t Showing Up
After hours, days or even weeks of hard work, your Google Ads campaigns are finally live. You’ve picked your keywords, written out your ads, chosen a bidding strategy and built out your landing pages. And…
4 Ways to Improve the Performance of Your Online Forms
If the goal of your marketing is to produce new lead, you probably want one of two things when someone clicks on one of your online ads; 1) to call you or 2) to fill…
4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right.…
A Guide to Late-Game Holiday Remarketing
This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40%…
The Trouble with Website “Best Practices”
If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to…
How to Pick the Right Target Market
Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail…
How to Create a Great Landing Page for Your PPC Campaign
Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if…
A Practical Guide to Getting Started with Google AdWords
So, you’re thinking about trying Google AdWords. At first glance, it looks like a lot of work—and it is. But in this guide we’ll go over everything you need to know to get started with…
SKAGs: The Power of One
The average paid search account is a labyrinth of ad groups, keywords, negative keywords and ads that would even baffle even the original Greek maze runner, Theseus. It’s a mess, but if it’s a profitable…