Creating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit

Mark Zuckerberg talks to the host at the Tech Summit 2020 panel

As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with an epigraph that reads, “Only connect.” This simple two-word phrase seems especially applicable to Zuckerberg’s own remarks, which featured the…

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Why Creating Actionable Content Should Be Your 2020 Goal

Coworkers create actionable content on a worktable.

It’s no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of their forecasts were centered on content creation. After working in…

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Why SEO Is Well Worth the Wait

SEO results

According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is โ€œstart.โ€ This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked with black hat SEO specialists in the past.ย These people…

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Organic Search 2019 Recap and 2020 Predictions

Two men review data on a tablet.

In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here.   2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…

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10 Mistakes Youโ€™re Probably Making in Your Link Building Strategy

man working on link building strategy

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your websiteโ€™s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast, links from websites that are not reputable may harm your…

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20 Digital Marketing Ideas for 2020

digital marketing 2020

Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options are plentiful. ย If youโ€™re looking for ways to better leverage this popular marketing channel, youโ€™re in luck. Here are 20…

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Google Year in Search: Top Searches for America and Germany

Two men search on an iPad.

The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more post. Boostability’s the world-wide leader in white label SEO services,…

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Google Year in Search: Digital Marketing & SEO

A woman works on a computer in a modern office.

As the year wraps up, we’re busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostabilityโ€”we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year, too. Global ad spending is predicted to hit over $330…

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What Is the Google Search Console and How To Use It To Boost Your Business

Google search console

As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, youโ€™ve probably spent thousands of dollars on software and apps that donโ€™t always give you the return on investment you need. You might also feel wary of any app that promises no-cost services. Still,…

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Google My Business Posts: Are They Valuable to Searchers?

It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem.ย  Google My Business Posts enable businesses to share dynamic content like upcoming events, GIFs, and videos.…

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