Content is still one of the most important variables in SEO. After all, it is what we rank our website with in search engines. To have a system that can produce excellent content regularly, we should implement SEO content strategies for our website.
However, we should implement the right strategies too to get a significant portion of Google’s 3.5 billion daily searches. There are many strategy variations we can adopt for our purposes. Some of them can be useful for your website while some of them might have a negative effect.
We should try several strategies we think are the best ones for our website. To help you with that, here are five SEO content strategies you might want to implement for your website. They should help you to get a more positive impact from your content for better website SEO results.
1. Create a Content Calendar
A content calendar can help you organize your content and publish more regularly on your website blog. When you have special days or periods during the content calendar timeline, you can plan on those too. This can make you not forget when you need to create different content than usual.
Your content calendar should cover a considerable amount of time to make you feel comfortable with your content production schedule. Three months to a year usually suffice here. In the calendar, include information such as the content title, keywords, publication date, PIC, etc. Add more information you think is necessary to keep a good supervision system on your content production and publication.
Creating and publishing content regularly can help your SEO as you will have a steady stream of “ammunition” to rank. A content calendar should help you to do that easier.
When you create many contents, there can be a difference in quality between one content and another. To help you maintain your consistency, you can create a general content guideline for your website. When you create your content, make sure it adheres to the points you make there.
2. Make a General Content Guideline
The general content guideline can include anything that gives you the directions you need to create quality content. You might need things such as writing style, content length, SEO principles, heading and subheadings tone, multimedia files dimensions, etc. The guidelines should make all your content enjoyable to read, comprehensive, and align with your brand value.
When you have several people creating content on your website, a general content guideline can help you even more. It will make sure the general voice of your content remains the same despite different writers. You will also need less time to edit the content once the writers submit it to you.
3. Cover the Keyword Gaps
Look at your competitors. They may know something you don’t. Including some keywords that potentially can give a lot of traffic for your websites.
In your niche, there can be many websites that compete for top places in search result pages of search engines. Between your website and those websites, there can be differences in keywords you or they have already ranked for.
If your competitors have similar or lower domain authority than you (you can check the authority measurement from several SEO tools), you can target the keyword gaps. You most probably be able to rank for more keywords that way.
Try to do the keyword gaps inspection regularly so you can keep targeting high potential keywords from your competitors. That way, you should be able to stay ahead of the competition with your SEO effort and results.
4. Schedule Updates to Your Content
Your content can get old, no matter how well-written it is, and what you write in it can become outdated. Therefore, it is important to include content updates in your SEO content strategy. This ensures your content stays relevant to the current trend and needs of its readers.
If your content becomes irrelevant, then it can give a negative experience to its readers. As per the RankBrain update, users experience seems to become more important for Google in determining ranks. Thus, by not updating your content, its rank might fall over time as what it says gradually becomes obsolete.
Try to set a fixed frequency when you look at your content again and see whether you should update it. You can also do that whenever there is a major event that might impact what you tell in your content. Doing these things should ensure your content stays relevant and gives a positive experience for its readers.
5. Evaluate Your Content KPI Constantly
When you publish your content, you don’t know how it will perform in search engines and for its readers. Some might successfully rank high and please their readers while others don’t rank at all or get bad responses. To create more impactful content in the future, you should evaluate and fine-tune your content creation approach.
See how each of your content performs against its KPI (e.g. Google rank, traffic, dwell time, bounce rate, conversion rate, etc) and compare those who do well and those who don’t. The high-performing content may have a certain style of heading, writing, or content organization. By doing the comparison, you should have a better idea of how you should improve your bad content. You should also understand better what you need to do when you create new ones.
Do the evaluation regularly with the KPI variables you target for your content as the evaluation base. Implementing this strategy should help you to improve the overall statistics of your website’s SEO performance over time.
Implement the Right Content Strategy to Boost Your SEO Results
Content management on a website is hard work especially if you want to rank high in search engines. You need to create the right system so you can consistently publish content that do well. You can only create this kind of system with the correct SEO content strategies for your website.
Try to integrate the five strategies that we discuss here if you haven’t. They should help you to publish quality content and improve your SEO results. That should be what you need to grow your website even further in terms of traffic and user engagement.