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Monica Allen, copywriter and ghost hunter

In the Broadway smash-hit Hamilton, Aaron Burr asks the titular character, “Why do you write like you’re running out of time?” While Alexander intended to leave a legacy that would shape America for centuries to come, Monica Allen also has an answer. She’s a copywriter in the Orem office, which means she spends all day writing blog posts that appear on client websites. She’s been bumming around with the other content folks since June of 2017, and while Monica’s a Utah native, her love for reading and encounters with specters of long-dead authors (you’ll want to keep scrolling for this one!), she’s certainly well-traveled. Now play some Panic! At the Disco and meet Monica.

Photos of Monica Allen holding a book and making hearts with her hands.

Quick! An elevator pitch! Tell us about yourself in 50 words or less.

My name’s Monica Allen, and I write copy for a living. I have recently gotten a master’s and really enjoy reading and writing.


How do you explain what you do to friends and family, especially when they’re not familiar with tech or SEO?

I basically just say that I’m a copywriter, which means that I write the content that will go onto people’s websites and that we all work to get people on the first page of Google.


What do you enjoy most about your job?

I like my team and when I get a client that I can tell has a great business and want to help people with their services.


What do you like about Boost’s company culture?

I like how we have fun and don’t have to be all that formal.


Describe an on-the-job experience where you grew your skills or learned something new.

I generally learn something new everyday. All of our clients do such different things that I learn a lot about random things, like what’s involved in a dental implant or what the different types of fire extinguishers there are. By writing their copy, I get to learn about the things they do and about industries that I would’ve never really thought about if I didn’t write for them.

How has Boostability prepared you for your future or furthered your career goals?

Boost has helped me change up my writing so that it is faster at getting the point across and is no longer just academic writing.


What’s your take on the digital marketing industry, especially from someone working in your particular role?

It’s one that gives more opportunities to people since at least some of the marketing strategies, such as posting regularly to social media, can be cheaper than traditional methods. But people need to know what they’re doing and have a basic understanding of SEO and the basics of their chosen platform to succeed.


What do you like to do when you aren’t at work?

I mostly read, hang out with friends, or watch TV or movies.


What’s something unique about you that people couldn’t tell just by looking at you?

I find fast and dissonant (as opposed to pretty and calm) music to be relaxing.


If you could make a guest appearance on a TV show, what show would you choose?

I’d want to be in The Count of Monte Cristo as the person who looks into the camera like I’m on The Office every time Edmond does something extra. [Madeline popping in to say I would definitely watch this.]


Anything else you want to share about yourself? 

I once had a brush with the supernatural when my friend got kidnapped by the ghost of Lord Byron. Her shade now works at Boost as well.

Madeline is a former content specialist for Boostability.