Madeline Thatcher

Madeline is a former content specialist for Boostability.

How to Host Effective Webinars & Virtual Meetups

By Madeline Thatcher | April 29, 2020

With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences.…

Boostability at Silicon Slopes Tech Summit 2020: The General Session Summaries

By Madeline Thatcher | February 6, 2020

Boostability attended the event as a bronze sponsor. Here’s the top-level highlights from the general sessions. A big public thank you to our sponsor @Boostability! #SSTS20 #SiliconSlopes pic.twitter.com/gQFzlHxE32 — Silicon Slopes (@siliconslopes) January 29, 2020…

Creating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit

By Madeline Thatcher | February 4, 2020

As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with…

Why Creating Actionable Content Should Be Your 2020 Goal

By Madeline Thatcher | January 23, 2020

It’s no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO…

Employee Spotlight | Talor Gatenby

By Madeline Thatcher | January 17, 2020

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here. Talor Gatenby, Closet Concert Pianist and Keyword…

Google Year in Search: Top Searches for America and Germany

By Madeline Thatcher | December 30, 2019

The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here),…

Employee Spotlight | Katie McKinlay

By Madeline Thatcher | December 13, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Katie McKinlay, First of Her Name,…

BoostCares at Hoofbeats to Healing

By Madeline Thatcher | November 15, 2019

Hoofbeats for Healing is a Utah-based nonprofit specializing in therapeutic horseback riding. In November of 2019, Boostability donated funds and volunteer hours as part of the BoostCares program to this unique charity opportunity.   What…

Treat Yo Self: Boostability’s Best Black Friday Articles

By Madeline Thatcher | November 14, 2019

It’s one of the biggest marketing and shopping days of the year. It can also be one of the worst for small business owners and employees. Black Fridayย  is one heck of a beast, especially…

Employee Spotlight | Monica Allen

By Madeline Thatcher | November 8, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Monica Allen, copywriter and ghost hunter…

Boostability’s Launchpad Platforms Wins 2019 SIINDA Lead Generation Tool Award

By Madeline Thatcher | November 4, 2019

In October of 2019, SIINDA awarded Boostability the Best Lead Generation Tool award for their one-of-a-kind internal lead tracking platform Launchpad. The SIINDA judges considered Launchpad an “innovative solution for SME engagement which helps SMEs…

Employee Feature | Burak Dalkilic

By Madeline Thatcher | October 4, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Burak Dalkilic, ladder-climber and Berlin-lover A…

Leadership Beyond Borders: A SIINDA Interview with Boostability CTO Jared Turner

By Madeline Thatcher | September 18, 2019

On September 17, 2019, Boostability CTO Jared Turner met with Kimberli J. Lewis of SIINDA, host of the podcast Leadership Beyond Borders. Jared and Kimberli spoke about SEO basics, as well as what makes a…

Boostability Webinar on Featured Snippets

By Madeline Thatcher | September 12, 2019

On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by…

Utah DMC 2019 | The Marketing Team’s Take

By Madeline Thatcher | September 5, 2019

The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their…

Utah DMC 2019 | Key Takeaways to Boost Your Digital Marketing Efforts

By Madeline Thatcher | September 3, 2019

The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an…

Employee Spotlight | Nathaniel Mower

By Madeline Thatcher | August 30, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Nathaniel Mower, digital Hardy Boy and…

Employee Spotlight | Erika Eddington

By Madeline Thatcher | August 16, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Erika Eddington, witchy yogi and clever…

Employee Feature | Tommy Le

By Madeline Thatcher | August 2, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Tommy Le, modern-day Li Shang and…

Employee Feature | Sweta Kalyankar

By Madeline Thatcher | July 5, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Sweta Kalyanker, plant whisperer and IT…