SEO
Google’s New Possum & Penguin Updates
Google Releases Possum In Penguin’s Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It started on the 1st and ended on…
Read MoreHow to Crush the Search Engine Results Page
One of the most profitable things a business can do is dominate the search engine results page (SERP). By increasing your client’s visibility on platforms such as Google, Bing, and Yahoo you can offer them a more complete online profile, as well as driving more leads and customers in the process. There are two ways…
Read MoreThe 4 Things You Need to Know About Link Building and SEO
Oh, SEO. Search engine optimization is one of the most controversial issues in content marketing today. From crafty YouTube descriptions to local optimization to meta descriptions and titles and tags and… you get the idea. Everyone has an opinion, but the only stance we’re offering up right now is our POV on link building. While…
Read MoreShould I Hire an SEO Company?
This article was first published on Sep 19, 2016, and last updated in February 2020. To hire an SEO company, or not to hire an SEO company? That is the question facing many small business owners. For a quick recap, SEO stands for search engine optimization, or the strategies that help your website rank higher…
Read MoreWhat Is Social Bookmarking?
As a small business owner, you have a lot on your plate. A recurring dish you have probably noticed is “social.” Social is a buzzword that inevitably comes up when people talk about company goals or plans for future growth. But when we hear or use the word “social,” what are we talking about? Social…
Read MoreMajor Changes To Google Keywords
In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own. As of this week, Boostability’s own tracking system was able to pick up on actual changes. As of September 15, 2016,…
Read MoreWhy Do I Need SEO?
This article was first published on Sep 7, 2016, and last updated in March 2020. If you’re looking to grow your business’ online search presence, there is no easier, cheaper, or more effective solution than search engine optimization (SEO). When a consumer is looking for something, be that a product, advice, video, content, or your…
Read More3 Questions that Successful SEO Landing Pages Answer
I have good news and bad news. First, the bad news. A goldfish has an attention span of 9 seconds. The average adult has an attention span of 8 seconds. Yes, goldfish have officially surpassed humans with their ability to focus. But who can blame them? Goldfish don’t have all the cool distractions we have,…
Read MoreGoogle My Business Update: No More Business Description Field
If there’s one thing we know about Google Products, it’s that their organization and sometimes even their existence (RIP GoogleBuzz) seems to be anything but reliable. Needless to say, Google is at it again! The once joined-at-the-hip Google+ and Google My Business platforms (since their beautiful digital combination in mid 2011) is now just another…
Read MoreWhy Website Speed Matters?
Back in 2008 comedian Louis C.K. appeared on Conan O’Brien’s talk show to vent about people’s reactions to technological advances: “Now we live in an amazing, amazing world, and it’s wasted on the crappiest generation of just spoiled idiots, because this is what people are like now—they’ve got their phone, and they’re like, ‘Uhh, it…
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