SEO
SEO Made Simple
There is no shortage of ways to market your business and promote your products or services online. But when it comes to growing businesses, there is a reason why most marketers keep coming back to SEO: Because it works. If you have a hard time grasping the concepts of SEO and you don’t know how…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
Read MoreTop 6 Effective SEO Strategies For 2017
With an influx of new strategies coming up in the realm of SEO, it is essential for marketers to keep up. The top SEO strategies that worked before do not work any more, despite the basics being the same. If you are keen on exploring digital marketing knowledge, you need to get your site up, running, and…
Read MoreBoostability: February 2017 SEO Update
Throughout January, we saw a lot of dramatic shifts within the Search Engine Result Pages (SERPs). In particular, we saw very fluid movement within our keyword rankings. Keyword rankings can be defined as search engine rankings based on the particular keyword being searched. Search engine ranking refers to the position at which a particular site…
Read More3 Effective Ways To Use Off-Page SEO for Marketing Your Business
While it is very easy to manage your on-page search engine optimization endeavors and results, handling off-page SEO can prove more difficult, as it requires constructing rapports with other websites. Appealing and motivating content is needed to draw in backlinks from high ranking, quality websites. This whole link-building process is the core of an off-page…
Read MoreBoostability: January 2017 SEO Update
December was a fairly busy month in the world of SEO with many trying to finish last minute task for projects before the holidays. During the month there was much discussion and feedback from various webmasters regarding some sort of update on December 15th. We saw a similar trend, although based on our SMB ranking data it…
Read MoreChanges to Google My Business Notifications
The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types of alerts they would like to receive, and how they want to receive these alerts — through email, mobile, or both. Types of Notifications The notifications and alerts users…
Read MoreHow to Optimize Your Content And Drive Traffic
“Content is king,” said Microsoft founder Bill Gates back in 1996. He of course was referring to the importance of content as both a traffic driver and lead generator. But what’s amazing is how accurate this statement remains 20 years later. If anything, content is becoming more paramount to a brand’s success than ever before,…
Read MoreNew Insight Into How to Improve SEO for Local Sites
New data has revealed that reviews on sites like Yelp have more impact than just the value of a third-party review. It appears Google is using authoritative review sites for its own local search rankings. Since Google decreased the Local Pack first from seven to three and now to just two with an advertisement, receiving…
Read MoreAnalyzing Your 2016 SEO Success
As we are coming to the end of 2016, this is about the time most businesses audit their marketing strategy to gauge in which direction their ship has been steering. There are dozens of metrics you can measure when analyzing your SEO efforts, some being a lot more useful than others. In this article, I…
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