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T.J. Mitchell
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Articles By This Author

SEO Explained Simply. Here’s How you Explain the Value to Customers
- By T.J. Mitchell
- . June 29, 2020
I think most of us understand the value of SEO to a small business. That’s why we do what we do every single day. We

Don’t Sell by Keyword, Sell by Long-Term Strategy
- By T.J. Mitchell
- . February 24, 2020
SEO is easily one of the hottest digital marketing products in 2020. Especially because of the seemingly infinite number of people constantly scanning the web.

Here’s Why Partnership Marketing is Beneficial for Your Business
- By T.J. Mitchell
- . December 16, 2019
When you first started your business, you probably weighed the pros and cons of doing so with a partner. In fact, one Forbes article calls

Should I Create an HTML or XML Sitemap?
- By T.J. Mitchell
- . July 22, 2016
As an SEO, many people ask me whether they should create an HTML or XML sitemap, and I’m shocked at how many times I come

What Is Vine? How Do I Use Vine?
- By T.J. Mitchell
- . September 21, 2015
Since the mid-2000’s social media sites seem to be consistently growing in number, and variety. Recent years have been no exception. Vine.co has emerged as

How To See Your Website Through Google’s Eyes: Fetch as GoogleBot
- By T.J. Mitchell
- . July 18, 2015
Today I want to cover a very useful tool that’s available via Google Webmaster Tools. While a great many resources exist within Webmaster Tools, I

The Return on Investment in Search Engine Optimization
- By T.J. Mitchell
- . May 31, 2015
Knowing the return of any business investment is critical to a company’s overall success. Business owners aren’t going to throw their hard earned money around

Boost Brand Awareness With SEO Keywords
- By T.J. Mitchell
- . May 17, 2015
On the surface, researching keywords to use for your SEO may seem like a simple process. In reality, however, there is a variety of factors

Do Schema.org Markups Affect Rankings?
- By T.J. Mitchell
- . March 23, 2015
In my last post on Rich Snippets, I briefly mentioned the website www.Schema.org. Today I want to cover the benefits of implementing Schema markup on

Rich Snippets: What Are They and How Do They Work?
- By T.J. Mitchell
- . March 9, 2015
Rich Snippets Rich snippets are everywhere on Google SERPs. They show us everything from reviews to recipes, but what are they, exactly? And why should