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Articles By This Author
Should I Create an HTML or XML Sitemap?
As an SEO, many people ask me whether they should create an HTML or XML sitemap, and I’m shocked at how many times I come
The Return on Investment in Search Engine Optimization
Knowing the return of any business investment is critical to a company’s overall success. Business owners aren’t going to throw their hard earned money around
Boost Brand Awareness With SEO Keywords
On the surface, researching keywords to use for your SEO may seem like a simple process. In reality, however, there is a variety of factors
Do Schema.org Markups Affect Rankings?
In my last post on Rich Snippets, I briefly mentioned the website www.Schema.org. Today I want to cover the benefits of implementing Schema markup on
Rich Snippets: What Are They and How Do They Work?
Rich Snippets Rich snippets are everywhere on Google SERPs. They show us everything from reviews to recipes, but what are they, exactly? And why should