The SEO landscape is choc-o-block with agencies covering every industry, niche, and business type under the sun. The SEO industry is worth upwards of $65 billion and is continuing to grow.
With this intense, competitive landscape of SEO agencies, choosing the right agency for your business is truly a daunting task. This is especially true if you’re a digital marketing provider looking for an SEO partner. You need an agency that can do what you need in a quick, effective, and transparent manner so that you can be confident that the agency’s strategies are working well for your business and your clients.
At Boostability, we specialize in small and medium-sized businesses in numerous industries. We understand the difficulties of standing out in a saturated industry, the seeming disadvantage of working with a small marketing budget, and the challenges that come with growing your business and your clients’ businesses.
But what sets us apart from the competition? Many agencies exist that are large enough to encompass most industries and which specialize in small and medium-sized businesses. What makes Boostability stand out?
Boostability offers five distinct advantages that our competitors simply cannot:
- Data insights
While other agencies offer any mix of these attributes, none can offer the whole package and at the level offered by Boostability. Let’s explore each advantage and see what exactly Boostability can offer you and your clients.
It’s easy to manage twenty SEO accounts. But when you have to manage 100 or 1000 or 10,000 it’s almost impossible. Most companies simply can’t hire enough people and their processes are unscalable and inefficient.
In a recent article, our CTO Jared Turner explained the key to Boostability’s success in scaling efficiently and effectively. The technology that Boostability is built on breaks down SEO strategies into pieces. This enables our SEO experts to work quickly and effectively and enables Boostability to scale capacity at an impressive rate. This is especially important for large partners who manage thousands of clients. Boostability has the mechanism to scale to unprecedented levels.
That same technology and ability to scale so quickly and efficiently makes Boostability incredibly affordable. Often in SEO, quality and affordability are at odds as firms sacrifice one for the other to build their strategies.
Boostability’s unique proprietary system called Launchpad organizes and distills each SEO strategy into individual tasks. Then, in an almost assembly-line-like manner, each SEO task makes its way through the system to the correct specialist who expertly completes the task.
Other SEO firms can create strategies that are similarly effective. But Boostability’s Launchpad enables our teams to work more quickly and efficiently, reducing the time and effort needed for an equally-effective strategy. Thus Boostability is not forced to make the quality/price trade-off.
Launchpad also contains very comprehensive reporting and makes very transparent all of the work we do for you, as a client.
SEO can be mysterious and confusing since, on the surface, it’s not as straightforward as some other marketing activities. Some SEO tactics don’t make sense individually but contribute nonetheless to the overall strategy of boosting your website in the search engine rankings. As a result, this somewhat-misunderstood branch of marketing can be difficult to measure and report.
However, we are extremely transparent in everything we do. The live dashboard has charts and metrics displaying exactly how you’re ranking for your selected keywords and what work items have been done to date. This includes tasks completed, tasks planned for completion, and even tasks that weren’t successful. You can also see how many hours Boostability has spent on your strategy and the content written on your behalf.
As a partner, you can also see the reporting and activity surrounding your clients and monitor their movement in the search rankings.
4- Data insights
In addition to all of the data and reporting insights discussed above, as a partner you also have access to our proprietary data that helps us discover search engine algorithm changes before they’re even announced.
We have ten years of experience and data across tens of thousands of clients. Our data insights–which our partners have access to–enable us to be agile and respond quickly to algorithm changes, mitigating any negative impacts on our clients’ rankings.
This immense insight enables us to see what’s working and what’s not on a very granular level. We know what is happening in industries and geographies at local, national, and global levels. And we know what strategies are most effective for each individual client.
The experience we’ve gained through helping tens of thousands of clients succeed in the past decade puts us at the top of the game. Boostability is one of the oldest companies in the business and our founders came from previous SEO companies before that.
We specialize in small and medium-sized businesses and have partnered with some of the biggest digital media and yellow page companies in the North America, Australia, and Europe. Few others can boast such an expansive portfolio and experience in so many markets, industries, and geographies.
With so many SEO agencies at your disposal, you can easily find an agency that meets most of your needs. You’ll be hard-pressed, however, to find one that can help you scale, is as affordable and transparent, and offers such a deep level of data insights and experience as Boostability.