Learn more about XML sitemaps with this more recent article:  The What, Why, and How of XML Sitemaps?

So what the heck is a sitemap? Simply put an XML sitemap is a document or file that lists the URLs of a website that is created using XML (Extensible Markup Language) for the purpose of submitting to search engines to be included in their index. An example image of a XML sitemap is provided you can also view the example XML sitemap here.

This map allows search engines to see the locations (URLs) of the content pages on your site. Optionally you can also include information about how often you update a page, or how important it is in relation to other pages on your domain.

I know what you’re thinking. . . what does that mean for me and my small business? How can I use the sitemap to my advantage? and how do I even create one?

Having a sitemap helps Search Engines to quickly crawl through your site, and better understand the importance of pages within your site. It’s a valuable Search Engine Optimization tool for indexing hard to reach pages and new content. If you run an eCommerce website having your XML sitemap dynamically generated every time a new product is added or once a night allows for search engines to quickly identify the new content instead of having to go from link to link to find the new content. The link to link process takes more time to find new content URLs which is one of the main reasons the XML sitemap protocol was created.

You could go to the official website that dictates the XML sitemap protocol, Sitemaps.org, and code one by hand or you could use our free xml sitemap generator. This site will create and email an XML sitemap to you, so you too can be quickly indexed by search engines. Just make sure you name it sitemap.xml, and place it in your root directory!

Already have a site map and still not seeing the ranking you’re looking for online? Email or Call us today at 1-800-261-1537!



Maja is the SEO Manager for the marketing team at Boostability. After graduating from the University of Utah with a degree in Marketing, her focus has been on expanding her knowledge and skill set in SEO. Prior to joining the corporate marketing team at Boostability, Maja gained experience working at several digital marketing agencies in Salt Lake City, focusing on SEO strategy development and fulfillment, as well as client account management. Working closely with clients ranging from small businesses to enterprise organizations, she has managed and executed SEO strategies for over 20 different company websites. Outside of work, Maja loves to go on hikes with her husband and dog, play volleyball, bake and cook, and try new restaurants throughout the city (she considers herself a fry-connoisseur).