Boostability
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How Content Clusters Can Help Your SEO and Bring in More Traffic
Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King” essay emphasizing that, that is where the money would be made.
Learning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing
Does Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate
How Local Review Management Can Help Your SEO
Keys? Check. Wallet? Check. 5-star guac and queso? Double check. If you’re anything like me, before heading out on the town you like to see
How to Drive Engagement and Conversions Through Content Marketing
People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both
What Does a Google Algorithm Update Mean?
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way
Why You Need to Avoid Keyword Stuffing in Your Content
Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website
SEO Basics for SaaS Companies
SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software as a Service(SaaS) model is
What You Need to Know About the May 2020 Core Algorithm Update
At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The
Why is a Link Portfolio Important?
In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links,
How COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can
Why User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top
