Google Announces New Mobile Algorithm To Be Released TODAY!
Your website needs to be mobile friendly. Here’s why:
On February 26, Google announced that its upcoming algorithm will weigh the mobile-friendliness of websites. Even if your website looks decent when you view it on your phone, it may not be optimized according to Google’s specific standards. With 80% of the search engine market share owned by Google, and 90% of Google traffic being mobile, no website can afford to ignore the importance the new mobile-friendly Google algorithm. Take this quick quiz and utilize the free resources below to learn how this mobile optimization update will affect your website. 
Staying Power
We live in a world where everyone comparison shops, especially on the web. By keeping mobile users on only your site, you essentially cut out the competition. On the other hand, if your site isn’t mobile-friendly, you can bet they will be more likely to look elsewhere for what they need. By reducing the possibility of users jumping to competitor websites, you’ll build more loyalty to your own brand.
Increase Traffic
With advances to technology coming at an unprecedented pace, the speed of devices and digital processes is expected to keep up. Fast is the new slow, and users are steadily developing intolerance for speeds that used to be acceptable. Even a second or two of loading time can be the difference between a conversion and a lost customer, so ensuring that your website is mobile-friendly will make for quicker, easier navigation and a higher chance of converting your mobile users.
Increase Conversions
You should be focused on converting your customers, not worrying if they’ll be able to figure out the checkout experience. It’s silly and sad to think of a customer ready to give you business, but unable to complete a purchase simply because the site was difficult to use on a mobile device. Creating a mobile-friendly experience for your users will prevent lost transactions due to user frustration.
Mobile Phones Comparison Image
Your website needs to be mobile-friendly. Here’s why:
Notice how much easier it would be for a mobile user to navigate the mobile-friendly website in the image below. If you don’t think the examples below are very different, consider how enjoyable it would be to scroll horizontally, zoom in and out trying to view content not formatted properly for your phone, or accidentally click on the wrong buttons because the site isn’t optimized for mobile.
Additional Tools For Mobile Testing:
Here are some additional tools that can help you determine if your website is mobile optimized.
Open up your website in the Chrome browser. Use your mouse to right-click on the page and select “Inspect Element” there in your right-click menu. From here, some of your web page code should populate with a black par across the top. On the left of that bar, next to the search icon, you’ll find a mobile phone icon. Click here to view your site as a mobile device would view it. Use the Devices tab at the top of this page to select varying models. Click the mobile phone icon again to exit.
Additionally, you can login to your Google Webmaster Tools account specific to your website. On the left hand side, under “Crawl” and click on “Fetch as Google.” Here, next to the URL you input, you can select various mobile versions and click “Fetch and Render.” After a few minutes, Google will return their view of your website as a mobile-friendly device.
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