Digital Marketing
Top 6 Golden Rules of Writing Content for Your Blog
The big problem with blogging is how much competition there is. For that reason, if you want to get anywhere, it doesn’t matter how much content you have if it isn’t great. The big question is, how do you do that? What can you do to make sure that you’re not just good? What are the…
Read MoreNew Instagram Reporting and More
Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the right audience at the right time, you need a strategy that defines when and what you publish. Part of this strategy should involve monitoring your efforts — checking what works and where you could make…
Read MoreSocial PPC: How To Boost A Facebook Post
Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an admin on the Facebook Page that you manage. If you are logged in as an admin, you’ll see a blue button at the bottom corner of a post where you can individually boost a post’s…
Read MoreHow To Verify You Have the Proper Robots.txt File
Learn how to create and optimize your robots txt file to boost SEO, control crawling, and prevent search engine indexing issues.
Read MoreA Simple Guide to Database Security for Your Business Website
Over the last five years, concern over data breaches has been growing. This comes amidst the backdrop of huge data losses by big brands which have raised more concerns over the vulnerability of small businesses. Some of the large names who have faced the consequence of data breach include AOL, MySpace, Compass Bank, AT&T, NHS,…
Read MoreMigrating HTTP to HTTPS [Infographic]
Credit: On Blast Blog
Read MoreHow to Improve Your Business Success with Facebook
Whatever industry you are in, Facebook is one of the best options for improving your online visibility. You can use the site to attract new customers, retain current ones, and create the brand image you want for your business. However, the site will only bring your business success if you use its tools and features…
Read MoreThe “Fred” Google Algorithm Update Explained
What is the “Fred” Google Update Anyways? There has been a ton of movement within Google SERPs (Search Engine Result Pages) lately. We have seen dramatic ranking changes that are practically reversed, seemingly overnight, with little to no information or confirmation coming from Google themselves. That doesn’t deter Search enthusiast and experts from constantly asking…
Read MoreA Beginner’s Guide to Facebook Advertising Costs
When marketers start using online advertising, they want to know how much their ads will cost. This is key to ensuring they remain within their budget. Unfortunately, there is no single price for Facebook ads; instead, costs depend on a variety of factors. The good news is that ad prices, to an extent, are under…
Read MoreHow Do I Install Google Analytics?
If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we will explore the individual tools within Analytics. 1. Create a…
Read MoreHow Voice Recognition Will Impact SEO?
Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function — in 2013, only 15 percent of iOS users reported using it, according to a poll from Intelligent Voice. Now, in 2017, these numbers have drastically changed, with 55 percent of…
Read MoreBoostability: March 2017 SEO Update
We can’t believe it is March already, and we bet you’re feeling the same way. In 2017, we have brought you regular SEO updates direct from our own, internal software platform where we monitor over 17,500 client accounts for consistencies that would determine changes in Google’s search algorithms. Through our own data, we are able…
Read MoreYour Look Inside: Facebook Ranking Factors
Is your business already on Facebook? If you answered yes then you are on the right track. With Facebook’s 1.6 billion person user base which spans around the world, not being on the platform is a disadvantage that most businesses just can’t afford (and wouldn’t want to miss anyways!). Furthermore, their ad platform is among…
Read MoreHow Social Media Helps You to Start a Business Through Crowdfunding
One of the major things the Internet has given to business in recent years is the ability to crowdfund a startup or project, mostly thanks to the power of social media. Instead of pitching your ideas to investors and venture capitalists, most of whom may not take to your business ideas like you’d initially expect,…
Read MoreWhat Is Ad Retargeting and How Can It Help You?
It’s happened to all of us before. You visit a retail website, and before you know it, that retail store is all over you like a cheap suit. Not like, the actual suits they sell or anything, but their ads. Everywhere you go online, you see their ads inexplicably popping up. That is what we…
Read MoreTop SEO Questions From Small Business Owners
I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered thousands of SEO questions. I usually respond, “It depends.” So many individual factors influence the prioritization of SEO tasks. You have to take into account the individual business and website. I have compiled a list…
Read MoreWhat to Avoid and Where to Focus When Creating Internal Website Links
What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy, the Tin Man, the Cowardly Lion, or the Scarecrow. You might think about some of the main landscapes of the movie, like the Yellow Brick Road or Emerald City. You might even think of memorable…
Read MoreSEO Made Simple
There is no shortage of ways to market your business and promote your products or services online. But when it comes to growing businesses, there is a reason why most marketers keep coming back to SEO: Because it works. If you have a hard time grasping the concepts of SEO and you don’t know how…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
Read MoreHow to List Your Phone Number for Google Maps
Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. If you want your local business to appear in search results and on Google Maps, you need to follow the guidelines set out by Google, which include recommendations for your phone…
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