Digital Marketing

Every business is unique in its own right and, similarly, every blog is unique, so there isn’t one perfect way to create, manage, and promote it.  However, there are 4 basic parts of this process that all blogs have in common: Part 1: Starting your blog This part involves the complete set up of your blog…

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming involves using a mobile device to compare prices, check out reviews, and search for discounts or offers before making a…

Every coin has two sides. Considering that social media offers vast opportunities for business, the flipside is that it is not free of risks. But, that doesn’t mean we should not harness the reach of this platform or forgo online presence. I have news that can cheer you up; your brand can command a strong…

As a small business owner, you already know that company culture is key to your brand’s success. It affects everything from the kind of people you employ and the customers who choose to buy from you, to your brand’s reputation and your products or services. But how do you blend startup culture and traditional offices?…

Map Maker has suffered many problems with spam since it was introduced in June, 2008. It was even shut down temporarily in May, 2015, for racism. Google has finally decided it is unable to cope with the incidents that plague the service.  It has announced it will shut down Map Maker for good in March,…

You are probably consumed with all of the hoopla going on for the holiday season now, but, as managers, we mustn’t forget that the new year is right around the corner. Surely you want next year to be better than this year, no matter how good this year was, and you likely have improvements you…

Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a record amount of $3.45 billion, surpassing expectations and increasing sales by more than 10 percent from last year, reported Fortune. Much of this is thanks to the compelling messages marketers…

If you’ve been following the hype from the latest Star Wars movie, you’ll have heard the quote: “This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things”. As an ordinary person, this got me thinking: What can ordinary people like you and I do in business that…

The holiday season is just around the corner. And as online shoppers are ready to scour the Internet for the best online deals, it is best to take advantage of the surge of traffic by coming up with an effective pay-per-click (PPC) campaign strategy. Pay-per-click campaigns, when properly executed, will help you leverage your sales.…

Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data show that 64 per cent of local search engine results differ from before the update. Despite this Possum is receiving very little attention from SEO experts. This is likely due to…

Conversion optimization is becoming increasingly important. After all, it’s getting more difficult and more expensive to get additional traffic to websites. You’re best off ensuring that as many visitors as possible actually convert. If you already have a good bit of traffic, then raising your conversion rate is often a more profitable activity than attracting…