The Opportunities of Halloween Marketing [Infographic]

the opportunities of halloween marketing infographic

The weather’s turning, the leaves are changing, and all your local stores are decorating with fake spider webs and pumpkins. Halloween has an ever-increasing cult following, and with that following comes increased money, time, and attention spent during the Halloween season. This means effective Halloween marketing can be hugely beneficial for small businesses. In the…

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Social PPC: How To Boost A Facebook Post

How To Boost A Facebook Post

Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an admin on the Facebook Page that you manage. If you are logged in as an admin, you’ll see a blue button at the bottom corner of a post where you can individually boost a post’s…

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Google My Business Update: No More Business Description Field

Google My Business Description Fields

If there’s one thing we know about Google Products, it’s that their organization and sometimes even their existence (RIP GoogleBuzz) seems to be anything but reliable. Needless to say, Google is at it again! The once joined-at-the-hip Google+ and Google My Business platforms (since their beautiful digital combination in mid 2011) is now just another…

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SEO Tips for Making The Most of Your Local Listings

Guy on a Bike Smiling

You want customers. Your customers want information. Bring in more sales by creating and optimizing your local business listings online. In the infographic below, we give you some specific guidelines to follow while representing your business on Yelp, Google, and Facebook. However, no matter the platform, you can start optimizing your local listings by doing…

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SEO Tips for Local Business Shopping & Retail

SEO Tips for Local Business Shopping & Retail

If you wanted to buy a television 25 years ago, how would you have begun your search? You would have gone to a nearby electronics store, one that you saw on your morning commute or in an advertisement. You would have browsed through a dozen or so models. You may have asked a salesperson a…

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SEO Tips for Local Business Doctors

SEO Tips for Local Business Doctors

When you think of online searches, you probably picture users looking out a tasty restaurant or picking out a pair of Nikes. But after restaurants and cafes, people search for doctors and dentists most often. What information do patients want to know? Many users search listings on Healthgrades and Yelp for the following: 45% of…

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Google My Business Gets An Update

Google My Business Gets An Update

Go ahead. Login to your Google+ business page. Take that mouse right up to the top of the page and click on that little icon that looks like squares within squares. Yea, that one. Here is where you can go to your Google My Business dashboard, in case you have forgotten. Notice anything different? Google…

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