Digital Marketing
The How and Why of Direct Response Marketing
There’s a reason direct response marketing has been around for nearly as long as businesses have. This doesn’t mean it’s a thing of the past though. In fact, it will not just stay, but will continue to grow over the years. It has been a top marketing content strategy for years, and the reason lies…
Read MoreGoogle Local Guides — Going the Same Way As Yelp?
Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This…
Read MoreWhen Consumers Are Ready to Buy, They Search
Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each day. What does this mean for marketers? Consumers enter the conversion funnel (which is less like a funnel and more like a swirling, nebulous cloud full of social media, Google searches, reviews, and ads) at…
Read MoreHow To Market To Your Audience Using LinkedIn?
The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already 90 percent through the purchase process. To bring these potential customers your way, you need to attract them early in the decision process. You can do that by providing them…
Read MoreBoostability’s April 2017 SEO Update
March had some big shifts (Yellow Box) at the beginning of the month that eventually calmed down. I would attribute this to the continual increases in certain Google Algorithm factors (like slowly increasing the value of citations over time, etc.). Since we didn’t see a dramatic shift after the increased fluctuation (Red Arrow), it most…
Read MoreResults for the 2017 Local Search Ranking Survey
There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results for this year and comparing them to 2015, it is necessary to understand why these findings matter to you. Why Does Local Search Ranking Matter? If you want to attract…
Read MoreUpgrade Your Twitter Marketing With These 7 Proven Ways
While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to boost your engagement on the site, and how to stimulate…
Read MoreHow to Produce Juicy Facebook Posts That Catch Eyeballs
Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news feeds. Everyone who is selling, producing, or providing any type of service wants their piece of the proverbial cake. Obviously not everyone succeeds. Some companies have spent thousands of dollars…
Read More5 Cyber threats that your business should be prepared for
IT security is a big business. It’s no wonder why; cyber-crime is on the rise. There are more than a million new threats reported every day. In addition, there has been a general increase in malicious attacks that are capable of surmounting traditional IT security defenses. What’s more, with the expansion of cloud based services,…
Read MoreWho Should Use LinkedIn Ad Campaigns?
While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a place for it in the market. The platform focuses on business professionals, creating an audience that Facebook and other popular platforms can’t provide. If you’re wondering if you should be using LinkedIn to create a presence,…
Read MoreEverything You Should Know About Guest Blogging
If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging. Okay, it’s not that little. It’s actually a well-established strategy…
Read MoreSocial Media Factors That Impact SEO
Social media is often an overlooked part of SEO, yet it plays an important part in ranking your website in the search. Working on your business’ social media profile not only helps your business rank better in the search, but it can also: Brand your business Increase social proof Build an online community Increase website…
Read MoreHow To Use Additional LinkedIn Features To Your Advantage
One way LinkedIn stands out from other social media platforms is through its additional features. These features are designed to help you gain more from the site. Two examples are Pulse and the Partner Programs. The first helps you find the content most beneficial to you and allows you to learn more from experts in…
Read MoreWhat Lies Beneath the Maze of B2B Marketing
B2B marketers will always have to navigate uncharted territory. Combine this with an ever-changing digital landscape and customer mindsets, and it can become extremely difficult to know where to focus your marketing efforts. Great marketers are experts at bridging the gap between widely acknowledged issues within their field and convenient solutions. Let’s look at some…
Read MoreOff-Site SEO Factors That Impact SEO [Infographic]
Off-site SEO factors are the hardest to implement for your business, simply because you don’t have full control of what happens outside of your website. Yet they also provide some of the highest ranking signals that can quickly push your website to the first page of the search. Off-site SEO factors There are more than…
Read MoreDomain Factors That Impact Your Website’s SEO [Infographic]
When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those are both certainly useful to your SEO, if your website’s domain is not set up correctly for SEO, you’ll set up a rocky foundation for all future SEO work. Your website domain is extremely important…
Read MoreOn-Site SEO Factors that Impact Your Website’s SEO [Infographic]
On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media SEO factors, you have almost complete control over all on-site factors. Are you optimizing your web pages the right way? You’ll find out in this article. On-site SEO factors There are more than 50 on-site…
Read MoreThe Evolution of Google Local Results and Mobile
I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started changing significantly. Around this time, Google also started caring about…
Read MoreStaying Ahead of the Curve with Data
In my current role I am on the phone and meeting with potential partners everyday. When pitching why an organization should partner with Boostability, I try to come up with something that is clear, succinct, and drives value. In a nutshell, the answer is that Boostability is the worlds largest white label SEO agency. Our…
Read More10 Easily Overlooked Ranking Factors
With more than 200 different ranking factors to keep in mind when implementing SEO, sometimes even the most basic ranking factors can get overlooked. I’ve done it in the past and I’m sure you have too. The great thing about SEO is that nothing is set in stone, you can always go back and edit…
Read More