Posts by Drew Whitmill
An Overview of Google Search Console
Ranking on Google can be a very difficult and time-consuming endeavor. Sometimes it’s hard knowing where to start and where do go next. What steps do business owners need to take to progress and see improvement with their keyword rankings? One of the first steps I recommend is setting up Google Analytics and Search Console.…
Read MoreThe Evolution of Google Local Results and Mobile
I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started changing significantly. Around this time, Google also started caring about…
Read MoreHow Do I Install Google Analytics?
If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we will explore the individual tools within Analytics. 1. Create a…
Read MoreWhat to Avoid and Where to Focus When Creating Internal Website Links
What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy, the Tin Man, the Cowardly Lion, or the Scarecrow. You might think about some of the main landscapes of the movie, like the Yellow Brick Road or Emerald City. You might even think of memorable…
Read MoreShould I Hire an SEO Company?
This article was first published on Sep 19, 2016, and last updated in February 2020. To hire an SEO company, or not to hire an SEO company? That is the question facing many small business owners. For a quick recap, SEO stands for search engine optimization, or the strategies that help your website rank higher…
Read MoreWhat Is Social Bookmarking?
As a small business owner, you have a lot on your plate. A recurring dish you have probably noticed is “social.” Social is a buzzword that inevitably comes up when people talk about company goals or plans for future growth. But when we hear or use the word “social,” what are we talking about? Social…
Read More3 Questions that Successful SEO Landing Pages Answer
I have good news and bad news. First, the bad news. A goldfish has an attention span of 9 seconds. The average adult has an attention span of 8 seconds. Yes, goldfish have officially surpassed humans with their ability to focus. But who can blame them? Goldfish don’t have all the cool distractions we have,…
Read MoreWhy Website Speed Matters?
Back in 2008 comedian Louis C.K. appeared on Conan O’Brien’s talk show to vent about people’s reactions to technological advances: “Now we live in an amazing, amazing world, and it’s wasted on the crappiest generation of just spoiled idiots, because this is what people are like now—they’ve got their phone, and they’re like, ‘Uhh, it…
Read MoreTitle Tags: How to Win Visitors and Influence CTR
A title tag is a short description of a webpage, visible in a Google search. Title tags are an important—yet often neglected—aspect of search engine optimization. Making specific title tags for each page and following best practices can determine whether a user visits your website. This post describes why title tags matter and what practices…
Read MoreImprove the Way You Use 301 Redirects Between Domains
Let’s start with an obvious question: what is a 301 redirect? The 301 redirect permanently redirects both users and search engines to a desired webpage. It’s comparable to changing your address, where you still keep all the money or debt you may have. Likewise, a 301 redirect changes the address or URL shown to users…
Read More