Digital Marketing
Transforming Your Emails into Your Ultimate Branding Machine
All marketing practitioners know how email marketing works for success. In fact, Shopify’s Ecommerce University summarizes why email marketing is the key into 5 key points: Email Outperforms Twitter and Facebook for Selling Online It’s Getting More Difficult to Strategically Climb Google’s Ranking Algorithm. (So it would be more beneficial and effective to create a…
Read More5 Marketing Ideas to Boost Sales for the 4th of July Holiday
Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun concepts, along with clever content and interesting partnerships, can drive…
Read MoreBoostability’s June 2017 SEO Update
May was an eventful month for us. There was a Google algorithm update, a major industry report was released, and Boostability’s SEO trends remained positive. Here’s an overview of the highlights: Google Algorithm Update The big news this month is that Google released a major algorithm update on the 17th of May. While we’ve been…
Read MoreWhy Partner With Boostability?
As a digital services provider, you understand the importance of SEO and online marketing for small businesses. Unequivocally, small businesses must have a strong online presence. It’s not enough to have a website if it’s buried, pages deep, on a Google search. At Boostability, we provide full-service white label SEO services to partners world-wide. Our…
Read More75+ Kick-Ass SEO Tips for a New Website Launch [Infographic]
Nirav Dave Founder | Capsicum Mediaworks, LLP Website: www.capsicummediaworks.com [email protected] For those who are just starting out in the online world, SEO or search engine optimization can be tricky. It involves a lot of ranking factors and comprises both on-page as well as off-page techniques, and as such, mastering them can at times be a little too tedious.…
Read MoreHow to Implement a Local Content Marketing Strategy
It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is location-oriented and serves a local market. Local content marketing can…
Read MoreSEO: From Rankings to Revenue
SEO is a versatile marketing activity that can help you increase brand awareness, manage your reputation, increase web traffic, drive leads, increase conversions, and boost sales. How does SEO accomplish so much? Proper SEO strategies focus on long-term gains through sustainable activities which boost your website rank in the SERPs. Better rankings increase your presence…
Read MoreWhy Local Search Should Be a Part of Your SEO Offering
Small businesses need to be use local search to connect with potential customers in their area. Almost half of all Google searches feature local search terms — all these are users looking for businesses near them — and sales are often immediate. Around half of consumers visit a local store on the same day they perform a…
Read MoreSEO Keyword Best Practices
Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content through online searches. This means they may arrive at the sites of your competitors without ever learning about your business. As Google updates its algorithm to better help users find quality information, keyword best practices…
Read MoreThe Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics have the potential to help you understand how your audience is interacting with your Page and your content to improve your strategy. The sheer amount of data in Insights can…
Read MoreBeginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know
The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that. In this article, we will tackle the top five best metrics in Google Analytics that every business needs to implement. …
Read MoreTop SERP Ranking Factors [infographic]
Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…
Read MoreHow to Become an Authoritative Website
Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in higher positions than those of less popular sites. By showing…
Read MoreThe Past, Present, and Future of SEO
When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages at the top of SERPs. As search engines have progressed, they have become far more complex, adding ever more ranking factors into the mix. SEO has by no means finished…
Read MoreWhat Every Entrepreneur Needs to know for a Successful On Demand Startup
Uber is only a few years old, actually even less than a decade, yet it is the fastest growing and most successful startup that the world has ever witnessed. It is a brand, a household name that everyone knows, even those who are not that literate. The phenomenal success of Uber has opened the window…
Read MoreHow Does UI Design Affect UX? Learn to Make Your Website More Appealing to the Visitors!
Website design needs to be created with the goals of the client in mind so that it effectively contributes to the business. User experience needs to be improved so that when a potential customer visits your website, they leave satisfied and ready come back again. However, with poor design elements, UX can be spoiled, and…
Read MoreBoostability’s May 2017 SEO Update
Boostability monitors tens of thousands of active SEO client accounts on a day-to-day basis. Here are a few key findings over the last month. Currently, we see a steady increase in search engine ranking across all accounts. There are two periods – April 4th through 5th and April 25th through 26th – where we saw…
Read MoreWhy Should You Care About Facebook Workplace?
It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the same capabilities as Slack, meaning you now have a valid…
Read More9 Secrets for Creating High-Converting Headlines
“What Do a Street Prostitute and a Department Store Santa Have in Common?” “Why Suicide Bombers Should Buy Life Insurance” These are two chapter titles from the book, Superfreakonomics (there’s also a Freakonomics). The book is a great read, actually, but just as great are the chapter titles. Basically, they are irresistible and arouse enough…
Read More4 Things You Need to Know About Online Advertising
Online advertising is one area of digital marketing that is always undergoing changes. To ensure your ads remain relevant and your campaigns are the best they can be, you need to stay up to date with the latest news. It is only the start of the month and already many things have been happening in…
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