SEO and PR: Two Peas in a Pod

SEO and PR: Two Peas in a Pod

The more I read about the “latest SEO tips,” the more I feel like I’m reading about good, old-fashioned PR. Honestly, off-site SEO (link-building, content marketing, etc.) strategies sound more and more like digital PR and modern adaptations of PR strategies that have been used for decades. SEO and PR are increasingly overlapping marketing activities.…

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What Can Boostability Do That Others Can’t?

What can Boostability do that others can't?

The SEO landscape is choc-o-block with agencies covering every industry, niche, and business type under the sun. The SEO industry is worth upwards of $65 billion and is continuing to grow. With this intense, competitive landscape of SEO agencies, choosing the right agency for your business is truly a daunting task. This is especially true…

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SEO: From Rankings to Revenue

SEO is a versatile marketing activity that can help you increase brand awareness, manage your reputation, increase web traffic, drive leads, increase conversions, and boost sales. How does SEO accomplish so much? Proper SEO strategies focus on long-term gains through sustainable activities which boost your website rank in the SERPs. Better rankings increase your presence…

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Top SERP Ranking Factors [infographic]

Infographic - Ranking Factors

Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…

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Why Use Boostability For Your SEO?

Why Use Boostability For Your SEO?

At Boostability, we like to be straightforward.  So, here are some straightforward statistics for you. Did you know?!? Google processes more than 3.5 billion searches each day. More than 70% of users click on results from the first page. This means that if your website is on page seven or page ten, no one can…

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Why SEO?

Why SEO?

  A lot of people ask “Why SEO?” The answer is simple. People search all day, every day for everything under the sun. Google processes 3.5 billion search queries each day. 3.5 billion. And 95% of searchers stay on page 1 of their search. SEO helps put your website in front of people when they…

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Case Study: Offering Prices v. Offering Quotes

As Boostability expands into international markets, making sure everything is translated into the proper languages is a rather large and vital part of the process. Finding the best translation services is key to helping the transition into foreign languages run smoothly. So to find the best translation services, naturally I turned to Google. I quickly…

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Google, Bing, and Yahoo— Part 2: Why Google is King

Google, Bing, and Yahoo— Part 2: Why Google is King

Get caught up by reading The Difference Between Google, Bing, and Yahoo Part 1. Recently we published an article about the differences between Google, Bing, and Yahoo search engine results pages (SERPs). The post focused on the actual search differences, features, and results on the SERPs. For some searches, Google is clearly better. For some…

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Content Marketing: The Future of Online Marketing

Content Marketing: The Future of Online Marketing

The internet continues to radically change the way companies do business. As new technologies emerge, consumer trends wax and wane, and companies are in a constant flux of figuring out how to effectively reach current and potential customers. Indeed, entire industries exist to analyze consumer habits, predict trends, and tell businesses the best ways to…

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