Digital Marketing
How Your Website Statistics Determine the Value of Your Site
Lately, I’ve been talking to quite a few different B2B marketing professionals about the different internet marketing programs and services that they offer. One of the biggest questions I keep asking is “What are the most important statistics you’re tracking on your client’s websites?” The answers vary wildly. Around 40% of the time I get…
Read MoreFacebook Targets Ads According to Retail Store Visits
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to see such ads soon across Facebook and Instagram. The move…
Read MoreSeptember 2017 Social and SEO Update
Welcome to the social and SEO update for the month! Keyword Rankings in August Overall, we had a very positive month for customers’ keyword rankings! To give you an example of our success, we had 27 of 31 days where we saw more positive ranking movement than negative ranking movement. During the month of August,…
Read MoreHow To Test Your Website’s Mobile Usability With Google
For tips on how to test your website’s usability from a variety of mobile devices, follow these various directions below. How To Use Google Search Console To Test Your Website’s Mobile Usability Login to Google Search Console www.google.com/webmasters Click on your website (learn how to set up Google Search Console here if you haven’t done…
Read MoreBoost Your Online Sales: 5 Techniques That Work
We’re constantly being told that we can make a high income just from selling products in the comfort of our own home. However, the eCommerce industry is insanely competitive. You’ve probably seen the stats – 80% of eCommerce stores fail within the first 18 months. It’s a high number, and the truth is that without…
Read MoreFacebook Adds ‘Donate Now’ to 360 Video to Boost Non-Profits
People often look at virtual reality as a “Gamer’s Only” club. However, newcomers and enthusiasts will quickly find that the non-profit space is taking VR into their own hands. To aid nonprofits, Facebook is bringing its Donate Button and Scheduled Live features over to its live 360 video service. Naturally Facebook hopes to drive 360…
Read MoreIntroducing the Twitter Ad Subscription Program for $99 a Month
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for ads. If you’ve promoted tweets in the past, you may have received an invitation to join the new Twitter ad subscription program. Twitter is asking users to take part of…
Read More7 Ways a Positive Online Presence Impacts Your Small Business
You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to ignore the importance of having a positive online presence in today’s digital world. Still, many small businesses do not understand the growing importance of a strong online presence. They underestimate…
Read More4 Ways to Increase Profits From Your e-Commerce Site
Starting your own e-Commerce store has become easier than ever. Especially with the emergence of platforms like Shopify. But as a web entrepreneur, it’s imperative that you focus on marketing your business. If your store already has a loyal following who drive traffic to your stores, and make purchases, then great! But if you’re looking…
Read MoreThe State of VR and the Challenge for Marketers
By next year, Google will own 80% of the search market. As the world moves forward in technology, search terms will fall in line with voice commands and the way we view the internet is up to the imagination. From wearables – watches, glasses, contacts, and armbands – to holograms, we can only assume the…
Read MoreAugust 2017 SEO Update
In July we followed our typical trend of mostly positive movement. We saw consistent downward movement in our average ranking (which is what we want to see, because it shows the rank is getting closer to #1). We did see a few spikes which are believed to be algorithm updates. One of them was very…
Read MoreHow Managing Your Brand’s Reputation Will Help Your Local Strategy
Managing your brand’s reputation will help your local strategy in several ways. In this article, I will zoom in on what we mean with digital reputation and how you can use ratings and reviews to improve it so you can actually use it as a separate marketing channel. Key takeaways: How to manage your online…
Read MoreSEO and PR: Two Peas in a Pod
The more I read about the “latest SEO tips,” the more I feel like I’m reading about good, old-fashioned PR. Honestly, off-site SEO (link-building, content marketing, etc.) strategies sound more and more like digital PR and modern adaptations of PR strategies that have been used for decades. SEO and PR are increasingly overlapping marketing activities.…
Read MoreAmazon Spark: Competition for Instagram and Pinterest?
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will reach users in other countries and on other operating systems…
Read MoreHow to Leverage AI for Your Business
This article was first published on Aug 1, 2017, and last updated in February 2020. Artificial intelligence (AI) surrounds us everyday, whether we realize it or not. Many sites use AI for business purposes by having chat bots working as customer support representatives. Banks use it to help with lightning-fast fraud detection, video games like…
Read MoreWhat Can Boostability Do That Others Can’t?
The SEO landscape is choc-o-block with agencies covering every industry, niche, and business type under the sun. The SEO industry is worth upwards of $65 billion and is continuing to grow. With this intense, competitive landscape of SEO agencies, choosing the right agency for your business is truly a daunting task. This is especially true…
Read MoreJuly 2017 SEO Update
June was an eventful month for updates and SEO news. First off, SMX Advanced was held, which is a conference where advanced SEO tactics and news are shared. We also saw some Google algorithm updates. Lastly we completed a few tests for new products. Here’s an overview of the highlights: SMX Advanced This was a…
Read MoreIs the Homepage Dead? Website Essentials to Make Your Homepage Relevant
The homepage was once considered the unrivaled window to the world for every website. But in 2014, magazines like Forbes and The Atlantic followed a report that showed homepage visits for one of the biggest news sites in the world, The New York Times, had fallen by almost 50%. Why? The culprit was social media…
Read MoreThe Four Step Guide to Optimizing Your Content Marketing Strategy
When it comes to content marketing, online platform developers make for a fantastic case study. Although companies like HubSpot, Shopify, WordPress or Drupal all have only one or two software products each to sell, their customer demographic itself is quite varied. Shopify is not only popular among enterprise manufacturers, but also among wholesale distributors and…
Read More6 Smart SEO Tips to Keep Your Traffic When Redesigning Your Website
Redesigning your website might be a great way to attract more customers and boost your business but it might also cost you a lot. If you’re about to revamp your website, you should know that you might lose some of your natural search traffic. Confused about the topic of SEO and website redesign? This post…
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