Posts by Pat Fredshaw
9 Secrets for Creating High-Converting Headlines
โWhat Do a Street Prostitute and a Department Store Santa Have in Common?โ โWhy Suicide Bombers Should Buy Life Insuranceโ These are two chapter titles from the book, Superfreakonomics (thereโs also a Freakonomics). The book is a great read, actually, but just as great are the chapter titles. Basically, they are irresistible and arouse enough…
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