Pat Fredshaw

9 Secrets for Creating High-Converting Headlines

By Pat Fredshaw | May 1, 2017

โ€œWhat Do a Street Prostitute and a Department Store Santa Have in Common?โ€ โ€œWhy Suicide Bombers Should Buy Life Insuranceโ€ These are two chapter titles from the book, Superfreakonomics (thereโ€™s also a Freakonomics). The book…